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World Marketing Summit: Giving Marketpreneurs the Strategies to Excel in Global Smart Cities

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World Marketing Summit - Cover

Just after Europe’s Web Summit was over early this month, buzzing with tech startups hoping for the big break that would transform them into the rockstars of the tech, as well as keynote speeches by some of the biggest tech companies in the world.

Marketing Institute of Singapore (MIS) and Kotler Impact, Inc are working together to bring yet another great event much closer to us. As technology advances and cities get connected, businesses are under pressure to be digitally-savvy.

It’s important to understand what’s driving cities to become smarter: the growing ability to use technology to improve businesses and lives as a whole. Artificial intelligence (AI), customized healthcare, robotics, distributed energy generation, and big data are some of the technologies that will propel growth, efficiency, connectivity, urbanization, and optimizations in the future.

World Marketing Summit - Smart Cities

The Asia-Pacific region has been predicted to be the fastest-growing region in the smart energy space by 2025 with more than half of the smart cities being situated in China. Looking at a global scale, Europe will have the most smart city project investments due to the European Commission’s interest and engagement in developing these initiatives. Substantially, the European e-hailing market, which at present, bring about revenues of $50 billion is likely to realize $120 billion by 2025.

Having said this, it also means opportunities for marketers to tap on which have the potential to benefit their businesses. Marketers, with the right knowledge and skills, will be able to reach a more precise audience effectively, increase their brand awareness and thus delivering results. However, marketers are facing challenges in exploring boundaries and to get ahead of the trends and ever-changing digital landscape.

World Marketing Summit - Marketing

For this inaugural summit, World Marketing Summit (WMS) Singapore will be tackling these challenges that the marketers face and share on the “Strategies for Marketpreneurs to Excel in Global Smart Cities” which is in line with Singapore’s Smart Nation Initiative. The WMS is an independent global organization, headquartered in Toronto, Canada, aims to “Creating a Better World through Marketing.” This event is the first time to be held in Singapore, and it is not to be missed!

This summit brings together global leaders and industry experts to tackle the role of the new breed of Marketers – the Marketpreneur, a Marketing professional with the innovative spirit of an Entrepreneur.

Mr. Howie Lau, IMDA’s Chief Industry Development Officer will be one of the key speakers focusing on “Marketing in the Digital Economy.” Notable Teochew Poit Ip Huay Kuan personalities, Dr. Tan Khee Giap and Lennon Tan, will also be joining the summit to cover “Business Opportunities in Smart Cities for Marketpreneurs” and “Business Leader Discussion with the Teo Chew Poit IP Huay Kuan.”

 


 

Event Details
Date: 12 December 2018
Time: 8.30 am to 5.30 pm
Venue: NTU @ one-north
Register Here: https://wmssea.peatix.com/ (Exclusive Promotion Code: VW)

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Editors’ Picks: Top 5 Tech Features For SITEX 2018

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SITEX - Media Cover

SITEX, Singapore’s long-running Consumer Lifestyle IT Exhibition, is back for the 30th time this week. Organized by SGtech, managed by SingEx Exhibitions Pte Ltd, this annual event is happening from today to Sunday, at Singapore Expo Halls 5 and 6.

Visitors can look forward to amazing deals on the latest gadgets and tech gizmos. They can also experience the latest technologies via the four experiential zones – Travel Tech & Active Fit, Portable Audio, Smart Home and Living, and Gaming.

Without further ado, here are the top 5 tech features for SITEX 2018:

 

#1 Vivo V11

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Vivo is launching the all-new V11 smartphone at SITEX 2018. The V11 handles the basics of battery, display and performance well, at the same time adding a few extras like its In-Display Fingerprint Scanning Technology and the AI Camera.

At 156 grams, the Vivo V11 is lightweight and durable. The Nebula and Starry Night colorway on its shiny back panel gives this phone a unique and premium look.

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Despite having a big display at 6.41-inch (16.29cm), the Vivo V11 does not feel like a large phone. Featuring a Halo FullView™ Display at 2,340 x 1,080 resolution, the phone can produce stunning images for a vibrant, ultra-vivid experience.

The Vivo V11 also features a 12MP (24 million photosensitive units) + 5MP dual rear camera combination, and 25MP AI front camera with AI technology.

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The Vivo V11 is available for pre-order at S$599 (without contract) in Nebula and Starry Night exclusively at the Vivo booth 5C02 (Hall 5). Customers who pre-order the Vivo V11 will receive complimentary delivery, a JBL GO portable Bluetooth speaker worth S$89.90 and V11 gift box worth S$49.90.

 

#2 Casio Pro Trek WSD-F30

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Casio’s Pro Trek WSD-F30 is the outdoors smartwatch even watch fans will adore. Casio has invested the last few years making smartwatches that are designed for adventure and active enthusiasts, and 2018’s iteration of the Pro Trek Smart WSD F range is a more refined version of that range.

The WSD F30 is a rugged piece of gadget, while it may not appear to be designed for military-grade protection, it should well survive some tough knocks and tumbles. It is water-resistant up to 50-meters, making it ideal for active use. Featuring a 1.2-inch dual-layer display and a resolution of 390 x 390 with capacitive touchscreen, it delivers clear visuals when looking at it in bright lighting.

You can select any of the 3 modes to suit your activity – the monochrome and color display separately to maintain optimum visibility in any environment, also to provide efficient power management for battery saving.

The watch also comes with Google’s Wear OS software, which means you’ll be able to download apps off the Play Store while also using it with your iPhone or Android devices. You can also have a choice of using Google Maps or the mapping technology by Casio, to give you an accurate location during your regular outdoor adventures.

 

#3 Sony WH-1000XM3

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Released in August 2018, Sony’s WH-1000XM3 headphones are the latest in Sony’s line of flagship headphones. The Sony WH-1000XM3 are clearly the decendents of 1000XM2 and the 1000X before them; the overall shape and look are almost the same.

The Sony WH-1000XM3 is more comfortable than its predecessors as it is lighter, and has a thicker headband cushion that is wrapped with faux leather on the super soft ear cups. The headband is also more oval in shape to fit the head better, while allowing for more compact carrying.

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Sony’s new QN1 HD processor on the WH-1000XM3, improves both audio processing and noise cancellation. Noise canceling headphones have a challenge dealing with mid to high-frequency sounds, like human voices, but the WH-1000MX3 delivers pretty well.

In addition, the Adaptive Sound Control feature allows you to set your preferred level of noise cancellation based on your needs – ranging from full noise cancellation, wind noise reduction, and allowing through various amounts of ambient noise. Pairing with Quick Attention, you can simply communicate without removing your headphones.

Sony’s WH-1000XM3 headphones are retailing at S$549 at booth 5D01B (Hall 5).

 

#4 Secretlab SoftWeave™ Series

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Secretlab is well-known for its high quality, comfortable gaming chairs. The SoftWeave™ Series features a woven-fabric trend, known for its lightweight, breathable and durable properties. The fabric is custom-made and meticulously engineered based on the latest and high-quality 350gsm short-yarn available in the market.

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The SoftWeave™ series will be made available across the THRONE, OMEGA and TITAN, come equipped with the award-winning features of the respective models – such as the multi-tilt mechanism, four-directional armrests, velour memory-foam lumbar pillow and inbuilt lumbar support system respectively.

If you’re interested in purchasing one, do head over to Secretlab at SITEX:

  • OMEGA 2018 (SoftWeave™ series): S$499 (U.P. S$650)
  • TITAN (SoftWeave™ series): S$579 (U.P. S$730)
  • THRONE 2018 (SoftWeave™ series): S$429 (U.P. S$530)

 

#5 Google’s #madebygoogle

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When Artificial Intelligence, software and hardware come together, it can unlock all kinds of possibilities. Featuring a family of consumer hardware products like Google Chromecast, Google Pixel 3 and Google Home.

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Be sure to experience #madebygoogle in real life and try out their newest products just inside the entrance of Hall 5.

 

That’s all for now. See you there!

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Here’s What to Expect at SITEX 2018 Happening at Singapore EXPO This Week!

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SITEX 2018 - Cover

Singapore’s only Consumer Lifestyle IT Exhibition is once again happening at Singapore EXPO this week, just in time for Christmas and the festive seasons. Organized by SGtech, managed by SingEx Exhibitions Pte Ltd, the 30th edition promises to be bigger and better than ever! On top of being the one-stop technology marketplace, SITEX is also the place to be if you want to discover how IT can transform your day-to-day activities. From gamers and globetrotters to fitness buffs, you’d be surprised how technology makes everything easier. SITEX also features four experiential zones showcasing the best in Smart Home setups, Immersive and Console Gaming, Travel Tech & Active Fit and Portable Audio.

Brace yourself, techies. You can get the best bargains, special deals and a sneak peek at the latest tech products at this annual event. Needless to say, before you know it, you will be jostling through the crowd with your nose primed for deals. From TVs, notebooks to gaming gadgets and smartphones, you name it, they got it.

You can also win prizes by participating in the SITEX 2018 lucky draws. Happening 22nd – 25th November 2018 at Singapore EXPO Halls 5 and 6, expect a slew of tech-based things to see, buy, and experience.

 

Gaming Zone: Gaming Mouse, Monitors, Chairs and More

To all the gamers out there, SITEX has got you covered. Whether you’re a casual gamer or a competitive one, the arsenal of gaming gadgets available at the event will enhance your gaming experience, taking it to new heights altogether.

SITEX features the AFTERSHOCK M1 gaming mouse, well-known for delivering the ultimate no-nonsense mousing experience with a familiar mouse shape and its renowned PWM 3310 sensor for flawless 1:1 tracking.

SITEX - AFTERSHOCK M1

Credits to: AFTERSHOCK PC

This gaming mouse is packed with high-quality Omron switches and tournament grade sensor that is widely used by professional gamers around the world.

Another excellent gaming product you can look out for is the PRISM+ X315 Gaming Monitor by AFTERSHOCK as well. PRISM+, despite being the new kid on the block, is slowly taking over the industry by storm. The PRISM+ X315 features a 31.5 ” R1800 Curved display with an ultra-quick 144hz refresh rate, designed for an incredibly smooth gaming experience. This monitor is genuinely one gaming monitor; you must get your hands on.

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SITEX-PRISM 3SITEX-PRISM 4Credits to: PRISM +

Up next, introducing Secretlab’s newly launched SoftWeave series – their first custom-made fabric and first-ever non-leather chair. Secretlab is no stranger to the gaming chair market, with their range of kick-ass gaming chairs with the THRONE, OMEGA, and TITAN which are all made with synthetic or real leather. Despite being comfortable and looking good, there are plenty of gamers who don’t like leather. The SoftWeave series are made different. SoftWeave is a new custom-made fabric that is an alternative to synthetic leather. This fabric is custom-made and engineered from high-quality 350gsm short-yarn, undergoing a grinding process that creates a breathable, soft, and durable material. If you’re interested in purchasing one, do head over the Secretlab at SITEX as they are selling them at a special price of S$499 (U.P. S$650).

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Credits to: Secretlab

 

Omen Community Challenge

Esports has been experiencing explosive growth in popularity in recent few years. With its rise, a growing number of people are also aspiring to become professional gamers. Partnering with GAM3.ASIA, SITEX is hosting the Omen Community Challenge, where aspiring esports gamers can challenge themselves to favorite competitive games such as CS:GO, DOTA 2 and PUBG mobile.

Whether you are into multiplayer first-person shooter (FPS) game, multiplayer online battle arena (MOBA) game or multiplayer battle royale game, there is a game genre that fits your interest. Register here!

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Credits to: GAM3.ASIA

 

Night Owl Cinematics Meet and Greet

YouTube fans are also in for a surprise! SITEX will be having a Night Owl Cinematics (NOC) meet and greet session from 3 pm – 4 pm on 24 – 25 November 2018. You will get to meet three members of NOC (Sylvia, Julian & Aurelia) as well as Y.E.S. 93.3FM DJs (Hazelle, Henry, Mei Gui & Kun Hua).

We will also be having a FIFA 19 e-sports tournament sponsored by La Liga, beIN sports and Sony PlayStation. Fans will get a chance to interact up close with their idols by playing games such as FIFA 19 to win attractive prizes such as the Aftershock M1 Gaming Mouse, Secretlab Velour pillow, as well as Frasers’ digital gift cards, worth a total of $1000! There’ll be live streaming of FIFA 19 as well.

Fan meet slots are limited and ending today (19 November 2018), so please secure your spot now by registering here.

SITEX - NOC

Credits to: SITEX Facebook

 

FIFA 19 by La Liga, beIN and Sony PlayStation

The world’s leading global network of sports channels (owned and operated by beIN Media Group) will be bringing to SITEX 2018 the long-awaited FIFA 2019 showcase from EA Sports, as well as a series of exciting on-site activities to satisfy all e-gaming and football fans!

Take part in the beIN Sports’ Speedmaster Challenge, made famous by Luis Garcia, The Header Challenge and also get an unique opportunity to rough it out on the pitch with LaLiga teams!

Ever wanted to pit Singaporean-owned Valencia or Europa Champions Atletico Madrid against the mighty FC Barcelona or Real Madrid?

Here’s your chance to outsmart them and earn your bragging rights! All happening at Hall 6.

Credits to: beIN SPORTS Asia

 

Travel Tech and Active Fit Zone: Action Cams. Travel Gadgets and Smart Watches

Some of them add the extra convenience to our daily experiences, yet others open up new realms in the world of technology. Travel and fitness tech that changed the way we experience the world is the life-savers for modern enthusiasts. From Action Cams to activity trackers, you shall be equipped with the best gadgets to enhance your travel or fitness activities.

We The People, a crowdfunding store for Crowdfunded projects, will be participating in SITEX 2018, bringing innovative and cool products like Mogics Power Bagel – World’s only Travel Power Strip, EARIN – True Wireless Earbuds With Charging Case, and Tic – Smart Bottles for Life’s Travels.

Debuting at SITEX 2018 as well, tech enthusiasts will be able to pre-order ahead of everyone else for the newer version of Casio‘s new smartwatches – PRO TREK WSD-F30 and WSD-F20. These smartwatches are the perfect business and leisure time choice for today’s active man. Built with lightweight, highly durable resin parts and featuring a simple button layout, these timepieces let you enjoy smartwatch performance at a more affordable price.

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Credits to: Casio PRO TREK

Other than these, you’ll be sure to find amazing deals from other brands like BlackVue, Wow! Gadgets and Maka at the Travel Tech and Active Fit Zone.

 

Portable Audio Zone: Gaming Headsets and Top-notch Earphones

Excellent sound quality, top-notch noise-canceling, welcoming comfortability, and just the right blend of convenient features are just some of the factors audiophiles look for when hunting for an ideal audio gadget.

SITEX brings to you the perfect combo of enhanced value and audio quality to step up the audio game this November, starting with the V-Moda Crossfade 2. Powered by all-new Japanese engineered hi-res audio drivers, the V-Moda Crossfade 2 is the “everything headphone” you are looking for. The sturdily built, beautifully-designed V-Moda Crossfade 2 delivers stunning battery life and improved sound quality over its predecessor, with more sculpted bass and enhanced details. The new larger earpads also provide a more comfortable fit for its user. Be sure to look out for this gem at an exclusive SITEX price of S$399 (U.P. S$449).

Credits to: V-MODA

 

Experience #madebygoogle at the Smart Home Zone

 

SITEX - madebygoogleImage provided by Google

Visit Google’s booth and watch them demonstrate how their products can improve the way you live, work and play in the Lion City.

Take a staycation at their booth, and come hang out with Google Home Mini. Immerse yourself in their secret Pixel street party, get more control at your fingertips with the new Google Home app, then capture all of it with Group Selfie and Top Shot on the Google Pixel 3.

Experience #madebygoogle in real life and try out their newest products. They’re just inside the entrance of Hall 5!

 

Try Your Luck Twice at SITEX Lucky Draws

As a tech junkie, what better place to expand your collection than at SITEX 2018, at the same time, you get to participate in a SURE WIN Mystery Box daily draw by spending a minimum of S$100 per receipt. What’s more, you can also stand a chance to win a Grand prize at the Grand Lucky Draw sponsored by Native. Terms and conditions apply.

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Save the Earth and Win Big

In an effort to save the earth, SITEX introduced the #throwback30 campaign, where you can be rewarded for recycling old IT gadgets in recycling bins provided by VIRO Green. If you still own a GameBoy, a Nokia 3310 or the Atari 2600, bring them down to SITEX 2018 and be entitled to an exclusive Pandora Box prizes (worth up to $200)!

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SITEX 2018: The 30th Edition

This special 30th edition of SITEX is not to be missed. Regardless whether you are a tech junkie, a gamer, an audiophile, a modern traveler, a fitness enthusiast or just a typical homeowner, there is the right product and the right deal just for you. Be sure to come down to Singapore EXPO and experience tech yourself.

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