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12 Digital Marketing Certifications You Can Get in 2017 / 2018

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Digital Marketing Certifications

Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.

Digital Marketing Certifications - Google

1) Introduction to Digital Marketing with Google’s Digital Garage Certificate of Online Proficiency

The Digital Garage is a one-stop shop for mastering digital marketing. This program is an introductory course in Digital Marketing and is relevant for beginners who are looking to understand the basics of the Digital Marketing before deep diving into each specific topic. Google partnered with the Interactive Advertising Bureau to offer this free certification for those who finish the complete course content. The content covers from the basics and beyond, to help you build a great foundation of digital skills. Offered in bite-sized topics, you need to complete each of the 26 topics and unlock every badge to earn the certificate.

Duration: 6 to 7 hours
Link: https://digitalgarage.withgoogle.com/
Cost: Free

2) Google Adwords Fundamentals

The AdWords certification is designed to test your knowledge of digital advertising best practices and AdWords. They are required for professionals to become AdWords certified. This program provides you with a globally recognized certification from Google. The program covers seven different modules, where you will need to complete the Adwords Fundamentals exam and any one of other 5 (Search, Display, Mobile, Video, Shopping Advertising) to get certified. There are also separate exams and certifications for latter six if you would like to clear all the other modules.

Duration: 10 to 12 hours
Link: https://www.google.com/partners
Validity: 12 months
Cost: Free

3) Analytics and Google Tag Manager Fundamentals with Google’s Analytics Academy

Analytics Academy is a program to help you understand about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. The program covers different topics which include Google Analytics for Beginners, Advanced Google Analytics, E-commerce Analytics and Google Tag Manager Fundamentals.

Duration: 15 to 20 hours
Link: https://analytics.google.com/analytics/academy/
Validity: 12 months
Cost: Free

4) Bing Ads Accreditation Exam

Bing Ads PPC advertising courses cover all the areas you need to know to become a Bing Ads Accredited Professional. This online course guide consists of 109 pages, and it allows you to learn the fundamentals of search engine marketing, from setting up your first campaign to optimization and finally managing your budget.

Duration: 15 to 20 hours
Link: https://advertise.bingads.microsoft.com/en-us/resources/training/courses
Validity: 12 months
Cost: Free

Digital Marketing Certifications - HubSpot

5) Hubspot Inbound Marketing Certification

HubSpot Academy’s free Inbound Certification course consists of twelve modules that cover the four stages of inbound methodology. From optimizing your website, to the landing page anatomy, to honing your inbound sales skills, this comprehensive certification course covers the basics of what inbound is all about.

Duration: 3 to 4 hours
Link: https://academy.hubspot.com/certification
Validity: 25 months
Cost: Free

6) Hubspot Email Marketing Certification

With 2.4 million emails sent every second worldwide, it is surprising that most of them are never opened. This advanced email marketing certification covers the how lifecycle marketing, database segmentation, email design, deliverability, analytics, and optimization all works to create an email marketing strategy that propels your business and your career.

Duration: 3 to 4 hours
Link: https://academy.hubspot.com/certification
Validity: 25 months
Cost: Free

7) Hubspot Content Marketing Certification

This Content Marketing certification comprehensively covers how to build scalable, repeatable processes for creating and boosting content that converts leads and new customers. If you are a content creator – this course will provide you expert tactics to efficiently build your content library, and extract more value from every content asset created.

Duration: 3 to 4 hours
Link: https://academy.hubspot.com/certification
Validity: 13 months
Cost: Free

8) Facebook Blueprint Certification

Blueprint Certification recognizes advanced-level proficiency with Facebook’s products and services including Instagram. Earn credentials to differentiate you in the world of digital marketing by becoming a Facebook certified professional. The program now offers two certifications for Facebook advertising – one for buying and one for planning. While all the course materials can be accessed for free, you will need to pay and schedule an exam if you want to receive an official certification from Facebook.

Duration: 15 to 20 hours
Link: https://www.facebook.com/blueprint/courses
Validity: 12 months
Cost: Paid

9) Twitter Flight School Certification

This program offers a dynamic learning experience to help you craft the best ways of integrating Twitter into your work. Offering several bite-sized modules, Twitter Flight School provides tailored content across different agency roles and functions. It allows you to build a deeper understanding of how Twitter works, and how to use it to engage with consumers and be a part of the live conversation.

Duration: 4 to 5 hours
Link: https://twitterflightschool.com/
Validity: No Expiry
Cost: Free

Digital Marketing Certifications - Social Media

10) Social Marketing Training by Hootsuite

Hootsuite’s course on Social Marketing focuses mainly on the fundamentals of social marketing for today’s leading practitioners. The course consists of three types of certifications – Social Marketing Certification ($199), Advanced Social Media Strategy Certification ($999) and Advanced Social Advertising Courseware and Certification ($249).

Duration: 3 to 4 hours
Link: https://education.hootsuite.com/collections/courses
Cost: Paid

11) Hootsuite Platform Training by Hootsuite

Hootsuite’s course on Platform Training focuses mainly on the features and functionality of the Hootsuite dashboard. The course covers from the fundamentals of using Hootsuite to advanced uses, as well as Hootsuite enterprise courseware. You can get Hootsuite Platform Certification at $99.

Duration: 1 to 2 hours
Link: https://education.hootsuite.com/collections/hootsuite-platform-training
Cost: Paid

12) Social Selling Training by Hootsuite

Hootsuite’s course on Social Selling Training focuses mainly on the discovery of how to find, research, and connect with prospects on social media. The course helps you prove your skill using social media to connect with prospects and close more sales. The course is at $299.

Duration: 3 to 4 hours
Link: https://hootsuite.com/pages/social-selling-certification
Cost: Paid

Other Useful Guides

The Beginner’s Guide to SEO by Moz:
https://moz.com/beginners-guide-to-seo
SEO Training Course by Moz:
https://www.udemy.com/whiteboard-seo/
LinkedIn Marketing Solutions:
https://business.linkedin.com/marketing-solutions
LinkedIn Social Selling Index:
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi

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5 Reasons Why Print Is Still Important in the Internet Era

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5 Reasons Why Print Is Still Important in the Internet Era

Over the last decade, digital marketing has come to the forefront of most businesses’ marketing strategies. Also called internet marketing, digital marketing is a way of promoting a business over the internet using tools that help drive traffic, leads, and sales. Digital marketing is a broad term that consists of a range of marketing tactics – including search, paid media, content, email, social media, and more.

When it comes to the success of your business, digital marketing plays a crucial role, but this doesn’t mean that the Internet is the only place your branding appears.

While digital marketing and your digital branding are essential and fundamental, there are many times you need print marketing materials to make a tremendous real-world impression. While web pages are often skimmed in slightly less than 1 minute, visually engaging print materials can live in streets, offices, and homes for years. Print marketing can play a vital role in supporting digital marketing campaigns. It is still a very powerful method of advertising, providing a different way to engage the audience, driving an omnichannel marketing experience.

 

#1 Print helps you reach your target market

In the modern Internet era, everything can be done online from buying furniture for your home to movie tickets for your favorite films. The Internet has revolutionalized our lifestyles. This change is also why businesses are aggressively marketing their products and services online. However, for specific demographics and niche markets, the Internet is still unable to reach them or convert them effectively. Therefore, print publications can still work effectively in such situations.

 

#2 Print helps you get physical

5 Reasons Why Print Is Still Important in the Internet Era - Store

Unlike digital marketing, print marketing materials are something that you can hold in your hands. You can see, touch and feel them. It helps to create a physical customer presence when you need to come in physical contact with your customers, like in a retail store or at an event.

 

#3 Print helps you grab attention and build relationships

Engagement is key to a successful marketing campaign. Without it, you would have no point in trying to advertise. Consumers often skim websites in slightly less than a minute. Studies have also shown that people are reading digital platform 20% to 30% slower than they do on printed materials. So if you want your content to be adequately understood from the beginning to the end, a brochure (or any form of print media) is the way forward. Print media is also a trusted form of marketing channel and has a host of content areas: news, information, inspiration, education, special offers, and entertainment. Tapping into print is a great way to start a solid relationship with a potential customer.

 

#4 Print helps your customers to remember you

5 Reasons Why Print Is Still Important in the Internet Era - Network

Not everyone has their phone ready to look up for your Twitter handle or LinkedIn profile, and who can ever find a pen whenever they need one? Business cards are still relevant in today’s world when you’re networking with potential clients, vendors or colleagues. This goes the same if you have none of the print marketing materials ready for your customers to remember you or your business, it is hard for them to look up for you again on the Internet.

 

#5 Print helps you develop an omnichannel brand experience

When people are becoming more and more blind to digital advertising, print offers an alternative medium to connect with your audience. It can also help maximize impact around a product launch or announcement by building an integrated marketing campaign that brings the best of both worlds (online and offline) together.

If you take a look at your business today and ask yourself, “Does my brand stand out from others?” If the answer is no, then you will have to do more. 9 out of 10 people that compare brands will go with the one they recognize. The only way to make sure that they can recognize your brand is by getting your brand out in public and making sure your brand is on as many platforms (that matter the most) as possible.

 

Moving Forward…

When most people contemplate on diversifying their digital strategy, they immediately think about incorporating some digital method that they aren’t currently using – such as social media platforms, live streaming video, or blog posts. However, true diversification would be to look at exploring a medium that’s different.

Unlike other forms of marketing, print can have an effect for a longer time. And it is a form of marketing that still has a place in an integrated marketing strategy.

So start dipping your toes in the uncharted water and work with a good printing service provider to get your campaign running – and don’t be alarmed if you like what you find and end up diving headfirst into the deep end.

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How Can You Use Quizzes to Generate Leads? – INTERACT

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Interact - Step by Step

The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.

There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.

According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.

In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!

(more…)

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15 Growth Hacking Tools to Accelerate Growth in 2018

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Growth Hacking Tools 2018

Growth hacking involves constant experimentation, testing, and data collection in order to determine the best way to expand in any channel available for your business. To do this effectively, you need the growth hacking tools and resources that will allow you to check your market, generate conversions, and see data from your existing channels.

Growth hacking is different from marketing because it is not just about pushing your products and services to consumers, it is about finding and aggressively expanding into new avenues and channels, increasing your reach through your existing channels, and always working to improve your conversion.

Taking a growth-centric approach to your website or business means adopting new tools, utilizing them to the best of your ability, and phasing them out if they are not offering you the growth that you need. If you need new tools to accelerate growth in 2018, these 15 growth hacking tools are what you need to get started. (more…)

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee