Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.
Growth hacking involves constant experimentation, testing, and data collection in order to determine the best way to expand in any channel available for your business. To do this effectively, you need the growth hacking tools and resources that will allow you to check your market, generate conversions, and see data from your existing channels.
Growth hacking is different from marketing because it is not just about pushing your products and services to consumers, it is about finding and aggressively expanding into new avenues and channels, increasing your reach through your existing channels, and always working to improve your conversion.
Taking a growth-centric approach to your website or business means adopting new tools, utilizing them to the best of your ability, and phasing them out if they are not offering you the growth that you need. If you need new tools to accelerate growth in 2018, these 15 growth hacking tools are what you need to get started.
Digital marketing is evolving very rapidly, and new trends are forming every day. Marketers today are required to gain knowledge about the landscape and plan their strategies effectively. In recent years, digital marketing has revolutionized many businesses and turned out to be one of the core requirements for any business organization. As we are progressing into 2017, it will be primed to be the year for smarter, integrated digital strategy. Marketers no longer see digital as an independent marketing discipline, or rather, marketers are moving towards “digitally led business models,” integrating both traditional and digital marketing into the business.
From search engine marketing to e-mail marketing and social media advertising, almost everything is becoming digital. If you are engaged in any marketing and advertising roles in an organization, here are 101 interesting digital marketing facts that you must know to generate effective promotional strategies in the digital era.