Crowdfunding has a been a big part of the Internet since 2003 when ArtistShare launched to become the first crowdfunding website. Since then, sites like Kickstarter and Indiegogo have all but taken over the niche, helping anyone from graphic designers to big brands fund their one-time project. But, those crowdfunding campaigns do little for artists in need of long-term funding for their studio, bills, or smaller projects. Patreon, however, is designed specifically for those artists and creators.
There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing is difficult to understate. At the heart of this debate, many will find the past, present, and future of digital marketing, as well as the user’s advertising experience. To put it bluntly: consumers are sick and tired of traditional online ads that they label “interruptive.” One of the ways they have fought back is through ad-blocking. At least 419 million people are blocking ads on the mobile web, and global usage of ad blockers grew by a shocking 41% from 2014 to 2015.
Almost all traditional media content found online today is free and readily accessible to the reader. The most well-known and often-read publishers like Vice, Mashable, and ESPN, among others, offer largely unfettered access to their daily writings and video content. The primary source of revenue for these sites, of course, is display advertising.
There is no denying the trend that mobile is taking over the digital space, particularly among the 18-34-year-old demographic. There are currently 2.6B mobile users, and this number is expected to grow to 6.1B by 2020. Due to this shift in the trend, there is an increasing number of industries going mobile. And one of such industries is tourism.
There seems to be a mobile app for every phase of travel – from inspiration to planning and booking. As travel becomes more frequent, personalized and convenient, the potential of such apps to influence the travelers’ purchasing decisions, while creating business opportunities for the tourism industry is limitless. With the advancement of technology, it is so much easier to plan and book a holiday than it used to be.
Traditionally, mobile apps have simply duplicated the desktop experience, by providing the same functions on the mobile devices. Travelers do their research, plan their trip, and book the necessary whether it is the flight, the accommodation or the leisure activities. However, latest mobile apps have evolved to offer some personalization for modern travelers – for before, during, and after a trip. By leveraging on big data and monitoring the user’s behavior, these apps can provide information and services that are relevant to each user.
Here are some cool travel apps that might be useful to modern travelers.
Travel has never been easier. Since the advent of technology, the Internet has changed how travelers decide what to buy and how to buy. Researching and booking of accommodations, flights, and leisure activities can be made at anytime and in anywhere which provides ease and convenience for modern travelers. Such moments can be during a monotonous weekend, on public transport to town or even during a lunch break at work. These essential travel “micro-moments” are happening all the time every day, and for brands, they are prime opportunities.
Mobile technology has evolved human behavior profoundly. It has become an indispensable part of our daily lives. We no longer go online, but we live online. On average, we experience hundreds of “micro-moments” in a day, and we habitually turn to our phones for answers. Then, based on our careful research, we make well-informed decisions – especially when it comes to travel.
The inbox of your standard consumer fills with competitive subject lines, marketing messages, and scores of attention-seeking emails. With more than 144 billion emails sent each day, email marketing remains as one of the preferred channels for business communication.
As technology advances and Internet evolves, newer marketing methods have made many to believe that email marketing is on its way out. However, email marketing is far from dead, despite what some may believe. In fact, a report indicated that workers spend 28% of their time in their inbox.
At the same time, email marketing is getting hard to deliver their marketing objectives. This is because consumers are demanding for a better email experience. They do not want bulk emails thrown at them that looks like spams and do not relate to them in any way. Consumers want their email personalized, relevant and provides value to their lives. And this requires a certain understanding of the consumers which only big data can provide.
Silicon Valley, the land of innovations – a mythical place where dreams and fortunes are forged (and broken at the same time) in the tech world. Dreamers, investors, even government leaders gather there in hope to capture the magical formula that has made miracles happen in this unparalleled tech and business hub. Today, Silicon Valley has expanded to encompass the entire San Francisco Bay Area and remains as a leading tech hub in the world, focusing on a strong start-up ecosystem. It is a dream place where every other start-up or innovator wants to be.
In 2014, almost two years ago, I had the privilege to visit this “legendary” place due to an entrepreneurship program from my tech start-up, as well as an invitation from friends in SV. After having stayed two weeks Silicon-Valley-style, we have visited several tech giants like Google, Facebook, Apple, Evernote, Rocket Fuel, Oracle, Intel, Startup “Ecobator” NestGSV, Plug and Play Technology Center and even one of their hackathons at RocketSpace.
In this post, I will share what I have learnt and what I think can be useful to creating ecosystems around the world that want to be successful.
Content marketing remains to be a growing trend among companies that are looking to engage customers in a more meaningful way. It is no surprise that more than 80% of businesses use content marketing as a strategic marketing approach that aims to create and distribute valuable and relevant content to attract and retain customers. Content continues to be an effective way to engage and connect with your target audience.
Companies primarily use content marketing to generate leads, raise brand awareness, and nurturing relationships with their existing customers. It also helps to position themselves as thought leaders and, of course, eventually driving sales. By providing potential customers with useful, relevant content, companies can foster trust and help to move prospects further down the sales funnel.
Recently, there is an increasing number of businesses embracing the power of content marketing. As content marketing continues to move past the early-adoption phase, more and more companies start to take it more seriously. However, at the same time, many of these firms also fail miserably at it and end up flushing mucho dinero down the toilet.
Here are some of the most common mistakes about content marketing.
A logo is a visual representation of everything a business stands for, from its business to its brand image, and even associating the products & services with that logo. Whenever we speak about brand image of a business, the logo is the first thing that appears in our mind, which also implies that logo is an essential element that denotes a brand.
In reality, a logo enhances potential customers and partners’ first impression of a company. A good logo can build brand loyalty between a business and its clients, establishing a unique brand identity, and portraying professionalism of an established enterprise.
There is more to crafting a company’s logo than just placing a company’s name into a square and calling it a day. For those who are about to embark on a logo design journey, or think that it is time for a visual identity revamp, here are eight tips to create the perfect logo for your business.