Tag Archives: 5 min read

Business Start-Ups Technology

These 8 Facts About Startups Will Blow Your Mind

startup-facts

The startup industry is a huge part of the world’s economy, and more so than most people realize. Startups account for thousands of new jobs, millions in economic development, and even help to make up for jobs lost through automation and other traditional job losses. While many businesses fail, those that succeed and go on to become full-fledged businesses often make a splash and disrupt the industry. For example, HelloFresh was founded in 2011 and now has a net worth of over 2 billion and food deliveries in 10 countries. For this article, we will be defining startups as the broad category of businesses in the early stages of launch, rather than the more specific term referring to tech space businesses.

Commerce has always been reliant on innovation, new businesses have always driven job growth, and entrepreneurship is at the heart of the American dream. If you are thinking about starting your own business, or if you already have, these 8 facts about startups might be useful to you. If you are just curious, they might still blow your mind.

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Advertising Digital Marketing Google Marketing

5 Benefits of Google AdWords That May Change Your Perspective

5-benefits-of-google-adwords

Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.

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Advertising Digital Marketing Marketing

Ten Ways Remarketing Can Improve Your Business

10-ways-remarketing

Remarketing or retargeting is a marketing technique where you target consumers who have either already shown interest in your website or your niche. While remarketing is somewhat controversial as tracking the consumers is a bad idea, it offers high ROI and allows you to touch base with potential customers who would otherwise never become customers. Remarketing is a valuable strategy, and you can integrate it into your pay-per-click or cost-per-click campaigns to improve your business and your sales.

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Advertising Digital Marketing Marketing

Why is Influencer Marketing the Most Trending Thing Now?

influencer-marketing

In a world where over 200 million pieces of content are uploaded to the internet every single minute, the fight to rise above the noise is every marketer’s challenge. But a new weapon has emerged in the battle for online attention: influencer marketing, a channel born out of several trends converging at the same time.

First, we have the proliferation of social media, which now collectively boasts over 2.3 billion active users. For perspective on that number, there are less than 2 billion smartphones in the entire world right now. Facebook drives nearly 25% of all referral traffic on the entire internet!

Second, traditional advertising spend is on the decline, due in part to cord-cutting younger demographics spending less and less time watching television or reading newspapers and magazine.

Third, while digital ad spend is growing every single year – it is set to overtake TV for the first time in 2016 – its effectiveness is continually being called into question. The average click-through rate (CTR) for display ads is reported at 0.06%. In light of the recent news that Facebook was misreporting its video metrics to marketers, some wonder if we know as much about digital advertising as we hope.

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Marketing Start-Ups

7 Mistakes You’re Making Trying to Grow Your Startup

building-a-startup

Running a startup is genuinely hard work. On any given day, founders and early employees have to make dozens of decisions that can drastically alter the direction of their company one way or another. Growing a startup is an even bigger challenge; many industry experts expect nine out of every ten startups to fail ultimately.

With an abundance of low-cost and easy-to-use software tools available to anyone with an internet connection, it has never been easier to start your own business than it is today. If you are one of those courageous entrepreneurs venturing out into uncharted startup waters, you might want to pay particular attention. Here are seven all-too-common mistakes that can quickly derail your progress:

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Apps Content Marketing Technology

Using Grammarly to be a Better Content Marketer

grammarly

Successfully conveying information is the ultimate goal for any brand, whether it is with internal emails or external blog posts. Think of all the written communication you encounter on a daily basis and consider the effects of incorrect word choice. Lucky for all of us, Grammarly is here to help marketers create the most impactful messaging possible.

Most marketers spend a huge portion of their day writing, whether they realize it or not. Emails, memos, pitch decks, creative briefs and the list goes on. Then you have all the writing that goes into content marketing, like blogs, infographics, social media posts and other types of owned content have become integral parts of the marketing mix for large and small brands alike. It has been reported that 60% of marketers create at least one piece of content each day.

Without a dedicated editor on staff, how do you proofread writing for misspellings, grammatical mistakes, punctuation errors, plagiarism pitfalls, and clarity to ensure your content is as effective as you need it to be? Enter Grammarly, a free piece of software that checks your grammar and overall writing, billed as “the world’s most accurate grammar checker.”

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Games Technology

5 Beginner Tips for Final Fantasy Brave Exvius!

Final Fantasy Brave Exvius Tips

Final Fantasy Brave Exvius is Square Enix’s latest release into the Final Fantasy series for the iOS and Android platforms. This game combines both the town and dungeon exploration of the console Final Fantasy franchise with a signature battling system similar to that of Brave Frontier. It features a deep story with diverse characters from the entire history of the Final Fantasy franchise.

Gamers of Brave Frontier will notice that the battle system is somewhat familiar to them as it consists of a simplified interface where players can command their heroes to attack by touching and swiping the corresponding characters. They can choose between the main attack, special attacks, defense mode or usage of items during battles. As part of the game’s gacha system, gamers can also summon characters, which they can use to build a party of five units. Through the game, players can advance by gaining experience points, leveling up their heroes, crafting materials, and money. (Click Here to read more about the game features)

Having played the game for the past seven days, I have compiled five beginner tips about Final Fantasy Brave Exvius that can help every budding #FFBEWW gamer start into the game.

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Advertising Digital Marketing Marketing Psychology

Why We Love Targeted Ads (And You Should, Too!)

Why We Love Targeted Ads

Many of the world’s leading companies today are capitalizing on behavioral marketing to reach consumers via targeted ads. Also known as behavioral targeting, it is the practice of targeting online audiences based on their behaviors, actions, and interests, as opposed to demographics or other less personalized metrics. It profiles the behavior of online users to determine which ads those users will see next. This gives businesses insight into the habits and desires of consumers, allowing for a deeper level of ad customization.

Data points amass as one clicks his/her way from one site to another, taking note of what one buys, reads and searches. As time progresses, more data is being collected. Given the emphasis on social media, a platform which gives its users a voice to share their thoughts, brands are also listening to these voices and using them as information to craft more targeted and personalized ads. All of these data that has been collected has huge implications for the Internet of the future.

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