John Hanke currently runs Niantic Labs, a company which explores experimental mobile, social, and local applications. Prior to this, he has spent several years (2004 – 2010) as the Vice President of Product Management for Google’s “Geo” division where it developed and managed some of the world’s well-known products like Google Earth, Google Maps, Local, StreetView, SketchUp, and Panoramio. Being the mastermind behind Pokemon GO, John Hanke has gone through a lot of hard work to create such a massive overnight sensation.
Since the launch of Pokemon GO, it has broken several records, including more than 10 million downloads in the first week, surpassing Tinder and Twitter, and continues to beat both Facebook, Instagram, WhatsApp, and Snapchat in daily users, becoming one of the largest mobile game in US history. Pokemon GO is a major success for both Nintendo and the Pokemon franchise, and of course its developer Niantic Labs.
However, this game is not an overnight success by chance. It took John Hanke almost 20 years to create Pokemon GO, a dream which needed the right time and technology. Many of the current players are Pokemon fans from the 90s, and John Hanke has made this reality which allows them to relive their childhood dreams to become a Pokemon master.