When e-commerce first took off in the region five years ago, merchants were following a standard formula which would lead to reasonable success: build a simple e-commerce website, upload basic products information such as images and prices, throw in some sort of digital marketing, and observe as consumers made their way along the buying journey.
Things are much different nowadays. In this matured, booming e-commerce market, merchants are increasingly finding ways to rise above the crowd by providing a seamless, simple experience for the modern omnichannel shoppers. Modern consumers expect to be delighted by technology at every micro-moments – to have magic brought to even life’s most mundane tasks.
Advancement in technology and shifts in consumer behavior have changed the path to success. Despite this change, e-commerce market still remains as one of the biggest industry in the region today.
A Singapore start-up, ShopBack was founded to tap into South East Asia’s huge e-commerce market – Singapore, Malaysia, and the Philippines. The start-up offers special incentives to online shoppers, by providing them cashback or vouchers when they shop at over 300+ online stores.
Credits to: ShopBack Singapore
Better Online Shopping Experience
Earning points and rewards are not new to the everyday consumers. Credit card companies are one of the few companies that have successfully introduced rewards system that are pushing consumers to spend more while saving more. In most cases, cashback rewards programs are often more useful and attractive for most consumers as they are also often simpler.
The Internet has made the purchasing of goods even easier and certainly in some cases cheaper. In fact, when it comes to shopping online there are thousands of websites from which shoppers can buy a variety of goods from.
ShopBack works with merchants like Apple and Taobao Singapore, to provide their community unlimited savings at their favorite stores. The start-up shares rewards with their community by referring customers to them. Rewards, in this case, come in the form of cashback. It literally means “getting cash back,” when shoppers purchase online via ShopBack.
It is just a simple and obvious benefit for shoppers to use them, simply because they can stretch their dollar for their online shopping spree.
ShopBack Is Easy to Use
Most web application or mobile application can often be cluttered and complicated, featuring a multitude of features and functions that might never be used. However, ShopBack is being built to emphasize on simplicity, usability and optimizing the user experience (UX).
With 6 easy steps, shoppers can enjoy their shopping while earning cash back in their ShopBack account:
- Click on any online store via ShopBack and get redirected
- Shop and purchase as per usual on the online store
- Get Cashback in the ShopBack account within 48 hours
- Cashback will turn ‘Redeemable’ once the merchant validates the order
- Payout can be requested once Redeemable Cashback of $10.00 has been reached (Bonus, similarly, can only be cashed out when the Redeemable Cashback reaches $10.00)
- Sit back, relax and wait for for the cashback to be transferred to the desired PayPal or bank account.
Moreover, ShopBack has worked with banks to give their users more options to cash out their rewards:
Vouchers to Start your Shopping Journey
If you have never heard of ShopBack, it would be wise to start your shopping journey with them. This is because it can help you save more while you shop online. Whether you are looking for food delivery via foodpanda, shopping for fashion on Zalora, or even buying groceries from honestbee, you can always find useful coupon here. Or you can look for an AliExpress coupon on ShopBack’s website to enhance your shopping experience on AliExpress.
With online stores, there are no limits of time and space in shopping activities. With ShopBack, shopping is taken to a new level where the convenience complements perfectly with additional savings and perks. Like what Uncle Sim always says, “it’s so simple!”
Lazada Birthday Festival: Celebrating 6 with Great Deals and More!
Lazada is taking this year’s Birthday Festival a level higher as they celebrate their 6th birthday in Singapore, starting 24 April, with discounts of up to 90% off with 600+ flash deals and up to $120 worth of vouchers.
What’s more, you can further stretch your budget by using code (6LAZBDAY) and Citi Credit Card at checkout during 24-26 April from 9 am daily to get $12 off with minimum spend of $100.
If you are unsure what to buy and wish to be surprised, you may also try out Lazada’s Surprise Boxes ($29/$49) which they have worked with 74 different brands to bring you specially-curated boxes. These boxes comes in limited quantity and are up for grabs for a limited time only. They also contain goodies worth more than $100.
Who is Lazada?
Lazada is an online shopping & selling platform in Southeast Asia that features more than 2,500 brands, serving 560 million consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Founded in 2012 by Rocket Internet, the e-commerce company aims to establish an Amazon.com business model within the region. They aim to achieve this by taking advantage of the untapped online consumer market and Amazon’s weak presence here.
In recent years, Lazada has grown to be a force not to reckon with as they get acquired by China’s Alibaba in 2016 as Alibaba expands into Southeast Asia with a US$1 billion Lazada deal. Subsequently, Alibaba also boosted its stake to 83 percent in 2017 with an additional investment of US$1 billion. Then, further investment of extra US$2 billion and tapping a top executive (Ms. Lucy Peng) to run the business. This move strengthened Alibaba’s vision of taking on rivals such as tech giant Amazon in the region. The latest funding will double Alibaba’s total investment in Lazada at US$4 billion which it said will “accelerate the growth plans” and help further tie the Lazada business into Alibaba’s core e-commerce service.
Lazada and Razer also announced this month the launch of a new digital game store on the online shopping platform, offering consumers access to thousands of digital games as well as reward customers with every purchase.
Gamevice – Making Your Phone A Portable Gaming Powerhouse
The mobile gaming market is growing and will expect to grow even further. With the improvement in technology, mobile devices are one of the most powerful handheld game systems you can buy today. They are capable of displaying rich details and bringing world-class gaming experience that outstrips what you can find on a Nintendo 3DS or PlayStation Vita.
With the growth of mobile gaming market, publishers are increasingly willing to develop more game titles for the eager players. Along with this, players are also progressively hungrier and more demanding for a better gaming experience. And they want the mobile gaming market to bridge the gap between them and the mainstream gaming market. But mobile devices are missing a critical aspect that a lot of gamers still crave: a physical gamepad with buttons and joysticks.
Gamevice is a holster that the mobile device snaps into, covering the left and right sides of its chassis. It is the next big thing that can easily transform your mobile devices into handheld gaming consoles. Rather than sliding your fingers across a glass surface, or swinging your phone around to steer a vehicle, you get a D-pad, buttons, analog sticks, and triggers, just like any controller on a gaming console.
How Can You Use Quizzes to Generate Leads? – INTERACT
The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.
There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.
According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.
In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!
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