Crowdfunding has a been a big part of the Internet since 2003 when ArtistShare launched to become the first crowdfunding website. Since then, sites like Kickstarter and Indiegogo have all but taken over the niche, helping anyone from graphic designers to big brands fund their one-time project. But, those crowdfunding campaigns do little for artists in need of long-term funding for their studio, bills, or smaller projects. Patreon, however, is designed specifically for those artists and creators.
What is Patreon?
Credits to : Patreon
Patreon launched in 2013 with a unique fundraising module aimed at every type of creative artist, from musicians to painters to YouTube personalities. While Patreon is technically a crowdfunding site, its model is entirely different from that of Kickstarter or any other major crowdfunding platform. That is one of the reasons why it is perfect for artists. Instead of fundraising for one-time projects, Patreon helps artists to collect sponsors (fans) who want to offer monthly donations in exchange for rewards like behind the scenes looks at art, custom artwork, shoutouts, and even the moral boost of having support an artist they like.
How Does Patreon Work
Like other types of crowdfunding, Patreon asks the artist to set up a series of fundraising goals, and then to create a list of perks that fans get in return for their monthly donation. This system allows the artist to be transparent about where money is going while offering something in exchange for the donation. Fans sign up for a variety of reasons, therefore having a diverse array of rewards can be helpful. Fundraising goals can be anything from releasing an art book or CD to renting a studio every month. Unlike Kickstarter, artists do not actually have to fundraise towards a creation or product, only towards a goal of their own making. That is a big deal for artists who need money to replace a traditional job, especially on the Internet where work is often released for free or at low rates.
The platform also includes a social media profile and a feed where artists can interact with their fans, offer Patreon-only pictures and videos, and even downloadable content in exchange for donations. Patreon has a number of advantages and disadvantages over Kickstarter and traditional crowdfunding:
- Patreon allows monthly donations or subscriptions, meaning that fans commit to paying for something every month.
- Patreon makes it easy to offer tangible rewards, one on one time, and other perks to fans instead of selling artwork directly.
- Different reward tiers make it easier to attract a broad range of fans, from the casual to the very dedicated.
- The earnings module makes it easier for artists to earn a regular income, even when offering art for free online and on social media.
- Most people, even existing Patreon users, are unlikely to stumble across an artist on Patreon and decide to fund them. Committing to monthly payments requires dedication from a fan, which means that in most cases, fans come from the artist’s existing audience.
- Like all other crowdfunding sites, Patreon charges fees for the use of its site. Patreon takes 5% plus whatever credit or payment system payments are required through the payment. This means that the fee can be up to 7% of the total.
Credits to : Sandara on Patreon
Tips for Succeeding
Patreon is just like every other crowdfunding platform in that an artist can succeed or fail based on whether or not people decide to fund them. This is important because it means that if you are setting up on Patreon, you will have to put work, marketing, and thought into the platform in order to reach your goals.
Use goals to motivate fans. Fundraising goals should have a specific aim that potential fans can see. For example, an artist might need $200 per month to buy better art supplies. Setting up 3 or more goals at different fundraising levels gives fans something to aim for and can be motivating to them when signing up.
Set up different reward tier levels. Not everyone has the money to dedicate $100 per month to an artist, and not everyone just wants to donate $5. Setting up multiple reward levels at different price points makes it easy for fans who would not otherwise donate to pitch in. More importantly, Patreon makes it easy to adjust their rewards, or what users get in exchange, to match the donation.
Advertise Patreon to existing audiences on social media. Most of the Patreon users start out as the artists existing fans. The easiest way to build a Patreon account is to advertise it through social media, on YouTube, DeviantArt, or whatever other platforms the artist is using. The first step to a successful Patreon is telling fans that they can contribute and what they will get in exchange.
Offer a unique experience. Most people are not willing to provide money for something they can get for free unless they truly love the artist or creator. For this reason, rewards should offer fans unique rewards for the low-tier, and exclusive to the person rewards for the high-tier donations. By offering a unique experience, artists can create a greater motivation to sign up and donate.
Create a great pitch. Most people would not want to donate money for an artist to buy coffee with, but a great pitch will tell fans what they are getting in return so that they will not mind. A great pitch explains what the money is for, why the artist needs it, and where it will be spent. For example, Pockets Full of Soup by Jared Petty uses a pitch explaining that if they crowdfund each project, they can continue releasing videos for free. Fans get insider rewards, online meetings, and even exclusive Patreon-only episodes, and Jared Petty can pay his bills and continue making videos.
Patreon is a great solution for artists who need long-term funding for ongoing projects, art, or other creations. While the earnings module is significantly different from Kickstarter, that is generally a good thing for creators who need long-term funding.
Lazada Birthday Festival: Celebrating 6 with Great Deals and More!
Lazada is taking this year’s Birthday Festival a level higher as they celebrate their 6th birthday in Singapore, starting 24 April, with discounts of up to 90% off with 600+ flash deals and up to $120 worth of vouchers.
What’s more, you can further stretch your budget by using code (6LAZBDAY) and Citi Credit Card at checkout during 24-26 April from 9 am daily to get $12 off with minimum spend of $100.
If you are unsure what to buy and wish to be surprised, you may also try out Lazada’s Surprise Boxes ($29/$49) which they have worked with 74 different brands to bring you specially-curated boxes. These boxes comes in limited quantity and are up for grabs for a limited time only. They also contain goodies worth more than $100.
Who is Lazada?
Lazada is an online shopping & selling platform in Southeast Asia that features more than 2,500 brands, serving 560 million consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Founded in 2012 by Rocket Internet, the e-commerce company aims to establish an Amazon.com business model within the region. They aim to achieve this by taking advantage of the untapped online consumer market and Amazon’s weak presence here.
In recent years, Lazada has grown to be a force not to reckon with as they get acquired by China’s Alibaba in 2016 as Alibaba expands into Southeast Asia with a US$1 billion Lazada deal. Subsequently, Alibaba also boosted its stake to 83 percent in 2017 with an additional investment of US$1 billion. Then, further investment of extra US$2 billion and tapping a top executive (Ms. Lucy Peng) to run the business. This move strengthened Alibaba’s vision of taking on rivals such as tech giant Amazon in the region. The latest funding will double Alibaba’s total investment in Lazada at US$4 billion which it said will “accelerate the growth plans” and help further tie the Lazada business into Alibaba’s core e-commerce service.
Lazada and Razer also announced this month the launch of a new digital game store on the online shopping platform, offering consumers access to thousands of digital games as well as reward customers with every purchase.
How Can You Use Quizzes to Generate Leads? – INTERACT
The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.
There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.
According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.
In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!
Event Management Software Showdown: Cvent vs. Eventbrite vs. GEVME
As an event organizer, there is a need to be good at juggling multiple tasks under the pressure of time, while ensuring that the event is planned and executed successfully. In many cases, such functions are carried out manually which impedes efficiency, accuracy, and tracking.
In recent years, there have been many event management software that has surfaced in the market, and many of them have had a growing footprint around the world. Not only that there are now more acceptance and users on-board of these software products, but there has also been an incredible competition in providing more functionalities to its users.
With this in mind, event management software is becoming a valuable tool for event organizers. These tools can be used in the management of academic and professional conferences, trade exhibitions, conventions and even smaller events. They can also help in the project management from the creation and development of events to streamlining the process of planning and coordinating which may include budgeting, scheduling, site selection, transportation, catering, marketing, etc.
Noting that every event management software is different and not a one size fits all, before committing to investing in one, it is vital to explore and compare a few popular event management software to find the best that suits your needs.
In this article, we are going to look at three event management software in the market – Cvent, Eventbrite, and GEVME.
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