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Advertising Digital Marketing Marketing

5 Ways to Maximize the User’s Advertising Experience

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There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing is difficult to understate. At the heart of this debate, many will find the past, present, and future of digital marketing, as well as the user’s advertising experience. To put it bluntly: consumers are sick and tired of traditional online ads that they label “interruptive.” One of the ways they have fought back is through ad-blocking. At least 419 million people are blocking ads on the mobile web, and global usage of ad blockers grew by a shocking 41% from 2014 to 2015.

Almost all traditional media content found online today is free and readily accessible to the reader. The most well-known and often-read publishers like Vice, Mashable, and ESPN, among others, offer largely unfettered access to their daily writings and video content. The primary source of revenue for these sites, of course, is display advertising.

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Apps Games Technology

Bleach X Seven Knights

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Seven Knights, a highly popular turn-based RPG by Netmarble has proved to be one of the most played mobile games among RPG enthusiasts in 2016. With impressive graphics, a large and active community, plenty of strategy and customization elements, this game is a juggernaut among the RPG titles.

Netmarble Games was founded by Jun-hyuk Bang in 2000 and has grown into a mobile gaming powerhouse with nearly U$1 billion ($A1.32 billion) in annual revenue. Seven Knights is one of its well-received titles and has broken into Japan’s list of top 10 mobile games.

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Apps Games GAMEVIL Press Release Technology

6 New Game Titles in Upcoming Lineup by GAMEVIL for 2016 and 2017

gamevil-new-titles

Global veteran mobile game publisher, GAMEVIL, has recently announced the launch of six new game titles for 2016 and 2017, which are ArcheAge, Alliance of Champions and Empires, Devilian, Nine Hearts, Royal Blood, and War of Crown. Since inception, the company has cemented its reputation and solid foundation with the successes of its Zenonia franchise, Dragon Blaze, and Kritika. Building on its strong position in the mobile RPG community, these new releases are bound to create a storm.

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Apps Games

5 Powerful Tips to Supercharge Your Nonstop Knight!

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When action RPG meets endless runner, Nonstop Knight by Flaregames lives up to its name. Playable with just one thumb and designed to be intuitive, it is a fun game for all ages. Much like Clicker Heroes or Tap Titans before it, this game is insidiously addictive. It is the kind of addictive where players spend far too many of their waking moments checking in on it, despite knowing it is ultimately pointless.

In the world of Nonstop Knight, things happen so fast; it is easy to overlook the ways players can optimize their character and improve his/her stats as they just keep slugging away at enemies. Here are five powerful tips to make sure players are getting the most out of this game.

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Digital Marketing Infographic Marketing Start-Ups

A Guide to Growth Hacking for Noobs (Infographic)

A Guide to Growth Hacking

Growth hacking is one of the most popular marketing topics or buzzword in recent years. The term, growth hacking, is commonly associated with startups. However, it can also be applied to businesses. Not many people can really understand and appreciate how simple yet effective it can be. To explain growth hacking in simple terms – it is a process of rapid experimentation across multiple marketing channels and product development to establish the most effective, efficient method to grow a business.  It can be through the usage of data, automation, and viral mechanics to grow in a smart way – that may include acquiring new users, retaining existing users, increasing revenue per user, improving customer satisfaction as well as making a product stickier with its users.

Growth hacking has indeed changed the game for today’s marketers. With the increase in competition, businesses are continually forced to achieve more with fewer resources. Therefore, growth hacking provides an alternative method of growth for marketers, allowing them to implement unconventional marketing strategies to grow faster and stay ahead of the competition.

While growth hacking is an impressive marketing phenomenon that everyone talks about and is trying to implement, there are not many guides to show marketers how to hack business growth. Here is an infographic that serves as a useful guide to growth hacking for noobs.

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Apps Technology

7 Travel Apps That Modern Travelers Need To Know

Cool Travel Apps

There is no denying the trend that mobile is taking over the digital space, particularly among the 18-34-year-old demographic. There are currently 2.6B mobile users, and this number is expected to grow to 6.1B by 2020. Due to this shift in the trend, there is an increasing number of industries going mobile. And one of such industries is tourism.

There seems to be a mobile app for every phase of travel – from inspiration to planning and booking. As travel becomes more frequent, personalized and convenient, the potential of such apps to influence the travelers’ purchasing decisions, while creating business opportunities for the tourism industry is limitless. With the advancement of technology, it is so much easier to plan and book a holiday than it used to be.

Traditionally, mobile apps have simply duplicated the desktop experience, by providing the same functions on the mobile devices. Travelers do their research, plan their trip, and book the necessary whether it is the flight, the accommodation or the leisure activities. However, latest mobile apps have evolved to offer some personalization for modern travelers – for before, during, and after a trip. By leveraging on big data and monitoring the user’s behavior, these apps can provide information and services that are relevant to each user.

Here are some cool travel apps that might be useful to modern travelers.

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Digital Marketing Infographic Marketing

6 Facebook Ad Tips That Help To Improve Conversions (with Infographic)

Facebook Ad Tips

Almost every social media platform has its own fully integrated advertising system, from Facebook to LinkedIn, brands can utilize these advertising tools to help them achieve their marketing objectives. Having said this, Facebook still reigns supreme in terms of features, insights, and audience. As a business, Facebook is an ideal place to start into social media marketing. However, it also depends significantly on the type of industry a business is in and the target audience of the business. Just because Facebook is an excellent platform for social media marketing does not mean all brands are using it and could use it effectively. Many end up wasting marketing budget and throwing valuable resources down the drain because they have no strategy in mind or simply do not understand how to use it.

It is no secret that paid advertising is becoming an essential part of a business’s social media campaign. If one has tried paid advertising, one will come to realize that composing the perfect Facebook ad takes time and practice. Every campaign is different, and so are the ads that go with it. Also, every audience has different needs and react differently to advertising messages and visuals. Here are some tips for improving the conversion rates and lowering the cost-per-click for Facebook advertising.

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Advertising Content Marketing Digital Marketing Marketing

The Future of Travel Marketing: Are You There at the Micro-Moments?

The Future of Travel Marketing

Travel has never been easier. Since the advent of technology, the Internet has changed how travelers decide what to buy and how to buy. Researching and booking of accommodations, flights, and leisure activities can be made at anytime and in anywhere which provides ease and convenience for modern travelers. Such moments can be during a monotonous weekend, on public transport to town or even during a lunch break at work. These essential travel “micro-moments” are happening all the time every day, and for brands, they are prime opportunities.

Mobile technology has evolved human behavior profoundly. It has become an indispensable part of our daily lives. We no longer go online, but we live online. On average, we experience hundreds of “micro-moments” in a day, and we habitually turn to our phones for answers. Then, based on our careful research, we make well-informed decisions – especially when it comes to travel.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee