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Start-Ups Technology

Patreon: The Kickstarter for Artists and Creators

patreon

Crowdfunding has a been a big part of the Internet since 2003 when ArtistShare launched to become the first crowdfunding website. Since then, sites like Kickstarter and Indiegogo have all but taken over the niche, helping anyone from graphic designers to big brands fund their one-time project. But, those crowdfunding campaigns do little for artists in need of long-term funding for their studio, bills, or smaller projects. Patreon, however, is designed specifically for those artists and creators.

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Advertising Digital Marketing Marketing

Why is Influencer Marketing the Most Trending Thing Now?

influencer-marketing

In a world where over 200 million pieces of content are uploaded to the internet every single minute, the fight to rise above the noise is every marketer’s challenge. But a new weapon has emerged in the battle for online attention: influencer marketing, a channel born out of several trends converging at the same time.

First, we have the proliferation of social media, which now collectively boasts over 2.3 billion active users. For perspective on that number, there are less than 2 billion smartphones in the entire world right now. Facebook drives nearly 25% of all referral traffic on the entire internet!

Second, traditional advertising spend is on the decline, due in part to cord-cutting younger demographics spending less and less time watching television or reading newspapers and magazine.

Third, while digital ad spend is growing every single year – it is set to overtake TV for the first time in 2016 – its effectiveness is continually being called into question. The average click-through rate (CTR) for display ads is reported at 0.06%. In light of the recent news that Facebook was misreporting its video metrics to marketers, some wonder if we know as much about digital advertising as we hope.

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Marketing Start-Ups

7 Mistakes You’re Making Trying to Grow Your Startup

building-a-startup

Running a startup is genuinely hard work. On any given day, founders and early employees have to make dozens of decisions that can drastically alter the direction of their company one way or another. Growing a startup is an even bigger challenge; many industry experts expect nine out of every ten startups to fail ultimately.

With an abundance of low-cost and easy-to-use software tools available to anyone with an internet connection, it has never been easier to start your own business than it is today. If you are one of those courageous entrepreneurs venturing out into uncharted startup waters, you might want to pay particular attention. Here are seven all-too-common mistakes that can quickly derail your progress:

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Digital Marketing Marketing Technology

Never Underestimate the Power of Facebook Canvas

facebook-canvas

With nearly 2 billion active users, the social media giant has become the central hub of daily internet activity and one of the world’s largest advertising platforms. That is just one reason why the new Facebook Canvas feature will be a major game-changer for brands.

For the past two years, Facebook has been releasing new products that offer innovative ways to reach users. First, it was Instant Articles then came Messenger Bots, and now advertisers have access to one of the most immersive and creative avenues for marketing I have seen in quite a while. To that effect, I have outlined three reasons Facebook Canvas simply cannot be overlooked.

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Apps Content Marketing Technology

Using Grammarly to be a Better Content Marketer

grammarly

Successfully conveying information is the ultimate goal for any brand, whether it is with internal emails or external blog posts. Think of all the written communication you encounter on a daily basis and consider the effects of incorrect word choice. Lucky for all of us, Grammarly is here to help marketers create the most impactful messaging possible.

Most marketers spend a huge portion of their day writing, whether they realize it or not. Emails, memos, pitch decks, creative briefs and the list goes on. Then you have all the writing that goes into content marketing, like blogs, infographics, social media posts and other types of owned content have become integral parts of the marketing mix for large and small brands alike. It has been reported that 60% of marketers create at least one piece of content each day.

Without a dedicated editor on staff, how do you proofread writing for misspellings, grammatical mistakes, punctuation errors, plagiarism pitfalls, and clarity to ensure your content is as effective as you need it to be? Enter Grammarly, a free piece of software that checks your grammar and overall writing, billed as “the world’s most accurate grammar checker.”

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Advertising Digital Marketing Marketing

5 Ways to Maximize the User’s Advertising Experience

advertising-experience-cover

There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing is difficult to understate. At the heart of this debate, many will find the past, present, and future of digital marketing, as well as the user’s advertising experience. To put it bluntly: consumers are sick and tired of traditional online ads that they label “interruptive.” One of the ways they have fought back is through ad-blocking. At least 419 million people are blocking ads on the mobile web, and global usage of ad blockers grew by a shocking 41% from 2014 to 2015.

Almost all traditional media content found online today is free and readily accessible to the reader. The most well-known and often-read publishers like Vice, Mashable, and ESPN, among others, offer largely unfettered access to their daily writings and video content. The primary source of revenue for these sites, of course, is display advertising.

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Apps Games Technology

Bleach X Seven Knights

seven-knights-x-bleach

Seven Knights, a highly popular turn-based RPG by Netmarble has proved to be one of the most played mobile games among RPG enthusiasts in 2016. With impressive graphics, a large and active community, plenty of strategy and customization elements, this game is a juggernaut among the RPG titles.

Netmarble Games was founded by Jun-hyuk Bang in 2000 and has grown into a mobile gaming powerhouse with nearly U$1 billion ($A1.32 billion) in annual revenue. Seven Knights is one of its well-received titles and has broken into Japan’s list of top 10 mobile games.

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Apps Games GAMEVIL Press Release Technology

6 New Game Titles in Upcoming Lineup by GAMEVIL for 2016 and 2017

gamevil-new-titles

Global veteran mobile game publisher, GAMEVIL, has recently announced the launch of six new game titles for 2016 and 2017, which are ArcheAge, Alliance of Champions and Empires, Devilian, Nine Hearts, Royal Blood, and War of Crown. Since inception, the company has cemented its reputation and solid foundation with the successes of its Zenonia franchise, Dragon Blaze, and Kritika. Building on its strong position in the mobile RPG community, these new releases are bound to create a storm.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee