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Content Marketing Creative Digital Marketing Marketing Web Design

Why Should User Experience Be Your First Focus?

Why Should User Experience Be Your First Focus

Entrepreneurs, digital marketers, and small business owners spend an average of $600 billion every year on advertising, but a surprisingly small percentage of that is spent on actually converting viewers into sales. In fact, 52% of marketers spend 5% or less of their total marketing budget on conversion and user experience. While in some cases, this lack of a budget is a conscious decision, for many, it is just s simple oversight, but it is an oversight that costs money.

User experience, often abbreviated to UX, is the process of designing a visitor’s experience on the page so that as much of their visit is planned out before they ever visit your website. It is also about creating the experience to ensure that every element of the page, from the size of the buttons to the images and the emotions evoked by colors, is positive. User experience allows you to control the visitor experience so that they have a positive one and are more likely to make a purchase, and it is incredibly important for you to consider as a primary focus for your website, e-commerce shop, or blog.

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Advertising Digital Marketing Marketing Marketing Automation Start-Ups Technology

15 Growth Hacking Tools to Accelerate Growth in 2018

Growth Hacking Tools 2018

Growth hacking involves constant experimentation, testing, and data collection in order to determine the best way to expand in any channel available for your business. To do this effectively, you need the growth hacking tools and resources that will allow you to check your market, generate conversions, and see data from your existing channels.

Growth hacking is different from marketing because it is not just about pushing your products and services to consumers, it is about finding and aggressively expanding into new avenues and channels, increasing your reach through your existing channels, and always working to improve your conversion.

Taking a growth-centric approach to your website or business means adopting new tools, utilizing them to the best of your ability, and phasing them out if they are not offering you the growth that you need. If you need new tools to accelerate growth in 2018, these 15 growth hacking tools are what you need to get started.

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Business Start-Ups

5 Reasons for Overseas Business Expansion

Going global for companies is a significant decision that could disrupt the existing business activities. However, it is also an important growth strategy to increase revenue or market share. Many companies that have expanded beyond borders have found that there are a lot of benefits, yet it is still crucial for businesses to understand its full impact and determine if the benefits outweigh the risks.

How might new markets help grow the business? How could an overseas operation effectively strengthen the domestic operations? How can new technologies, ideas, and management skills be acquired through an expansion? These are some of the questions; business leaders are asking themselves before they decide to enter the international arena. We must understand that going global comprises of both push and pull factors which lead companies to choose to expand abroad ultimately.

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Apps Content Marketing Creative Graphic Design Infographic Marketing Start-Ups Technology

FotoJet: An Online Graphic Design and Photo Editing Tool

More than 350 million Facebook photos and 95 million Instagram photos are shared on a daily basis. Before photos are shared with friends and family online, we want them to look beautiful. That is why web or mobile applications that can easily allow you to edit photos have become increasingly popular in recent years. There are a wide variety of apps in the marketplace that have photo editing features such as filters, brightness, contrast, vignette, and cropping. It can be a challenge to find one that has all the features you will need in a single app.

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Apps Business Start-Ups Technology

How ShopBack Enables Better Savings with Cashback and Online Shopping Offers

When e-commerce first took off in the region five years ago, merchants were following a standard formula which would lead to reasonable success: build a simple e-commerce website, upload basic products information such as images and prices, throw in some sort of digital marketing, and observe as consumers made their way along the buying journey.

Things are much different nowadays. In this matured, booming e-commerce market, merchants are increasingly finding ways to rise above the crowd by providing a seamless, simple experience for the modern omnichannel shoppers. Modern consumers expect to be delighted by technology at every micro-moments – to have magic brought to even life’s most mundane tasks.

Advancement in technology and shifts in consumer behavior have changed the path to success. Despite this change, e-commerce market still remains as one of the biggest industry in the region today.

A Singapore start-up, ShopBack was founded to tap into South East Asia’s huge e-commerce market – Singapore, Malaysia, and the Philippines. The start-up offers special incentives to online shoppers, by providing them cashback or vouchers when they shop at over 300+ online stores.

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Apps Start-Ups Technology

Everything You Need to Know About Grab

App-based ride services like Uber and Lyft have begun to dominate the taxi market in the USA, but in Asia, Grab is the app to have. Grab, which was formerly known as GrabTaxi, is an Uber-like service that offers rides, lifts, and on-demand taxi service with flat rate fees based on the car, the city, and waiting times. Unlike local taxi which can be unreliable in many cities, Grab allows you to quickly book a ride from your app, wait for it, and then pay through the app or use cash. This feature makes it safer for foreigners to travel, simply because you would not have to worry about hailing an illegitimate taxi. Grab vets all of its drivers, and with flat rate payments, you would not have to worry about being charged more than you owe.

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Business Creative Digital Marketing Marketing Web Design

15 Essential WordPress Plugins for 2017

WordPress is an ideal Content Management System (CMS) for businesses, blogs, and personal websites thanks to its vast array of free and premium themes, plugins, and features. WordPress plugins allow you to extend and expand the built-in functionality of the WordPress CMS to create frontend and backend features that can make your site more useful, more secure, and more valuable to you or your business. With over 47,000 plugins in the WordPress Plugin directory, you can download and install almost anything. While many of these plugins are not free, they allow you to benefit from third party development to add thousands of features and services to your site.

If you are not sure where to start, the following includes the top 15 most essential WordPress plugins for any website in 2017.

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Business Start-Ups Technology

These 8 Facts About Startups Will Blow Your Mind

The startup industry is a huge part of the world’s economy, and more so than most people realize. Startups account for thousands of new jobs, millions in economic development, and even help to make up for jobs lost through automation and other traditional job losses. While many businesses fail, those that succeed and go on to become full-fledged businesses often make a splash and disrupt the industry. For example, HelloFresh was founded in 2011 and now has a net worth of over 2 billion and food deliveries in 10 countries. For this article, we will be defining startups as the broad category of businesses in the early stages of launch, rather than the more specific term referring to tech space businesses.

Commerce has always been reliant on innovation, new businesses have always driven job growth, and entrepreneurship is at the heart of the American dream. If you are thinking about starting your own business, or if you already have, these 8 facts about startups might be useful to you. If you are just curious, they might still blow your mind.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.


By Vincent Wee