With nearly 2 billion active users, the social media giant has become the central hub of daily internet activity and one of the world’s largest advertising platforms. That is just one reason why the new Facebook Canvas feature will be a major game-changer for brands.
For the past two years, Facebook has been releasing new products that offer innovative ways to reach users. First, it was Instant Articles then came Messenger Bots, and now advertisers have access to one of the most immersive and creative avenues for marketing I have seen in quite a while. To that effect, I have outlined three reasons Facebook Canvas simply cannot be overlooked.
What is Facebook Canvas?
Facebook Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” They are rich media ads that can be likened to an interactive magazine spread, allowing marketers to combine text, images, video, and call-to-action buttons into a single mobile ad environment. Facebook Canvas ads are designed specifically for mobile and, like Instant Articles, the entire user experience remains inside Facebook. That means no more landing pages that take a long time to load or disrupt the overall ad experience.
Three Reasons Facebook Canvas is the Next Big Thing for Advertisers
Mobile is Everything
Over 90% of Facebook’s daily and monthly active users access the site via mobile. Mobile internet access has officially surpassed that of desktop globally, an extremely significant milestone. As advertisers, your priority number one has to be figuring out how to connect with your target market on devices carried in their pockets 24/7.
But mobile advertising presents many challenges, as brands can not simply copy what they do on the desktop and paste it over to mobile platforms. The reasons being that screens are smaller, conversions are harder to track, and user behaviors are wildly different. Think of how a traditional display ad looks on a desktop. Now envision the same ad on an iPhone. Not very pretty or practical, is it? Then you have the post-click experience, which is typically a landing page, which may not even be mobile optimized.
Facebook Canvas allows ads to be designed and delivered specifically for a mobile user experience, increasing the chances it connects with the viewer in a more organic manner. It will be easier for marketers to meet consumers where they are spending more and more of their time.
Creative storytelling For The Win
There are approximately 30 billion pieces of content shared on Facebook each month. That is about 1 billion shared links, images, videos, and stories every single day. Suffice to say; it is a crowded space, which means advertisers constantly need to find ways to stand out amongst the noise. It is not enough to serve a relevant ad to a targeted audience; you need to have “thumb stopper” design and messaging.
Facebook Canvas was built with this concept in mind. The ability to merge various types of media into one ad format makes storytelling much easier and opens the door for creative use of the marketing platform. Additionally, marketers can expect more engagement with these types of ads, as they put more control in the hands of viewers with swiping and video plays and scrolling options.
Check out what Wendy’s did with Facebook Canvas, offering a peek inside its kitchen:
A Better Buying Experience
Product-focused brands will be able to take advantage of the built-in e-commerce capabilities of Facebook Canvas. Traditionally, marketers would use a digital ad to promote a product, take the viewer away from whatever page he saw the ad on upon clicking it and end up at a landing page for that product. That is a lot of movement and bouncing around. With Canvas, brands can include product catalogs and calls-to-action (like a big green “BUY” button!) right inside the ad. Viewers can even make a purchase from right inside the Facebook Canvas experience.
Listen to an ad agency executive speak about Canvas and its e-commerce capabilities.
VML’s managing director of channel activation Amy Worley said the forthcoming ad seems particularly well suited for retailers. And with Facebook’s data and retargeting, promos could hit a specific user when they’re more likely to buy something.
“An ad format like this has the potential to become much more of a shopping experience,” she said. “It offers a wealth of product detail but does so in a way that’s user-driven and about exploration rather than pushing out features.”
For these reasons and more Facebook Canvas will be a staple amongst crafty marketers and digital advertisers for the foreseeable future. The new format may require more effort needed in creative planning, but we expect the results to make it all worth it.
Simple 7-Step Social Media Strategy to Dominate 2019
Let’s look at the numbers and be honest with ourselves – social media isn’t slowing down, and they don’t intend to. There are more than 1.47 billion monthly active users on Facebook on average, and this number includes an almost 17% spike in two years.
One of the primary benefits of social media is to establish trust and credibility among your customers. If the people perceive your product or service is useful, they will trust your brand, thus making them more likely to buy from you. The University of London also studied the impact of social media on consumers and discovered a positive correlation between trust and perceived value linking to sales.
A sound marketing strategy should drive every action taken on social media. For your business, brand or organization, this channel is unavoidable if you want to create dominance in your market.
1) Define your target audience and build relationships
The first step to develop a strong social media presence is to acquire highly relevant fans and followers. Regardless of the size of your company, before you start investing resources on social media, you need to know why you’re there and who is your target audience.
Solely by looking at Facebook, you have nearly 1.15 billion people scrolling through their feeds almost every day, so it’s important to focus on people who are valuable to your business.
Building trust and your brand reputation with relevant people is vital so that they buy today, return to purchase tomorrow and advocate others about your brand. This logic is the ethos behind a strong social media strategy.
If you want to invest in social media because you plan to sell a product rather than build relationships with your audience, it’s time to pause and reconsider your business model. Although you can sell a product using social media, relationship building still comes first.
2) Choose the right channel
When it comes to the different social media channels, every platform has its own established culture and audience – and they expect users and advertisers to approach their platform similarly.
Spreading your eggs across several baskets will not produce significant results for you. At the same time, you will be wasting resources like time, money and effort. Focus is the key to success.
There are dominant channels for every industry, depending on your audience, type of product or service. What you will need to know is which channels are dominant for your market and focus your resources on winning against the competition in those targeted channels.
In social media, it’s not about quantity, but quality. Doing a few channels well with consistent, highly-engaging content that resonates with your audience is what will lead to conversion or sale.
There’s no single, universal “best social media channel.” But, by understanding how each channel works and you’ll be able to maximize your investment.
3) Determine your objective (Be S.M.A.R.T.)
One of the first steps to create a social media marketing strategy is to set your objectives and goals. Without goals, there is no way to measure your success or Return On Investment (ROI).
As a guideline, each of your goals should be:
Despite this, always keep in mind that while vanity metrics like retweets and likes are exciting and easy to track, it’s hard to prove their actual value for the business. But instead, you should focus on goals such as leads generated, web referrals, and conversion rate.
By aligning your social media goals with the overall marketing strategy. It will be easier to show the value of your effort and get executive buy-in and investment for your social media strategy.
4) Create a strategy
You should always put more effort into your social media strategy to engage your audience rather than focusing immediately on getting returns. Growing the audience and brand loyalty doesn’t happen overnight.
A social media strategy defines how your organization will leverage on social media channels to achieve its communications goals and the supporting platform and tools it will use to accomplish this.
At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives, and the target outcomes you hope to achieve. This strategy is done in the context of the overall business and communication plan so that social media isn’t working in a silo but working in parallel with other channels.
5) Develop valuable content
Engaging content can help your business in a variety of ways. It can set you apart from your competition and help establish you as an expert. Having generated good content also keeps your business top of mind with consumers, providing the leverage needed to keep your customers returning from time to time. Again, quality over quantity will always prevail.
Creating content for social media can be fast, but creating good content takes time and effort. In addition to written content, such as articles and blog posts, you should also consider creating tutorial videos, infographics, podcasts, and other content media to help build brand awareness.
6) Publish and promote your content
Majority of your time is spent on creating good content, but without publishing them, they are useless. When coming up with your social media strategy for 2019, consider what you can do to be more efficient. Having the right publishing schedule can help you save time and push out more content to your audience.
The ability to schedule content effectively also means perfectly timing your posts for maximum likes, comments, and shares. This ability can be easily obtained from the content consumption patterns on various platforms.
As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. Advertising helps to increase outreach to more people outside of your followers based on effective targeting.
7) Track and measure the performance
The purpose behind measuring your effort on social media is to enable you to understand what you are doing that is working and to find out what you’re doing that isn’t bringing you any positive results. One way or another, tracking can help you formulate a better social media strategy.
Ongoing analytics help familiarize you with how your audience is interacting with your updates and more specifically, analytics are the way you get a feel for how your company is perceived on the platform.
Keeping an eye on your metrics also tell you how your efforts are paying off.
The best part about leveraging social media is being a part of the ever-changing technological advancements that this world has to offer.
With the opportunity to innovate at every turn and constant product development happening around the globe, there is an excellent potential for you to engage your audience in new and exciting ways.
How to Rock Wireframing with PowerMockup
Wireframe exists to allow designers to plan and design a website/application at the structural level. Whether you’re new to the industry or you’ve been active in it for years, you’ve no doubt heard of this term.
Many designers tend to dive straight into the design, from picking fonts and colors to choosing the imagery. But there are many benefits to kick things off from wireframing – although it is an additional step, it saves time, makes it easier to spot usability issues, and allows creating a solid user experience.
Essentially, a wireframe is a low fidelity layout of the design which has two primary objectives:
1. Presents the outline of structure and layout
2. Plan out the user needs and journeys
Wireframes are used in the early development process to establish the basic structure of a page before visual design and content are added. Similar to the blueprint of a building, it illustrates details of the digital product clearly and accurately. It is an essential step in translating an idea for a digital product into a reality.
Other than using wireframes to plan out a project, it can come in handy when explaining to clients on how the proposed website or application works. Merely explaining through words or writing leaves the vast majority of functions to their imagination and also room for error. Wireframes are helpful in squaring this circle, making it easier for communication between project members or clients.
PowerMockup: PowerPoint Wireframe and Prototyping Tool
PowerMockup is a wireframing tool that makes building wireframes easy. It provides a massive arsenal of user interface elements and icons made entirely with PowerPoint shapes. You can quickly build wireframes for your digital project from this library of elements right from inside PowerPoint.
The One-Click Installation
Installation of PowerMockup is effortless. Simply execute the program, and it will automatically install itself onto PowerPoint.
Familiar and Simple User Interface
When someone seeks to create a familiar user interface (UI), the objective should be to construct a simple process between the user and the product, such that it meets their needs, while providing a UI that is very intuitive and reduces the learning curve.
As PowerMockup runs on PowerPoint, the interface is basically Microsoft PowerPoint itself. It is brilliant as PowerPoint is one of the most used softwares for the majority of the professionals. Adding, removing and editing of elements is as easy as editing a PowerPoint slide.
Building a Website Wireframe
Comparing to most wireframing tools in the market, PowerMockup is considered decent with sufficient elements to construct the wireframes you need for your digital projects. Leveraging on a drag-and-drop method, you can easily choose what you need from the library and add them to the project at the desired location. No coding or training needed, you can build interactive wireframes and prototypes visually.
There are also guides/gridlines for element alignments and formatting tools on PowerPoint that can help in design consistency for your project.
If you find that the elements that come with PowerMockup is not enough, you have an option to download more shapes from its database. You can also create your own items to the shape library. Simply select a shape on a PowerPoint slide, click on “Add Shape,” and you’ve added a custom shape into the library for future use.
PowerMockup is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of wireframe designing on a professional software, but using PowerPoint. Looking at the final product, who would have guessed that it is done using PowerPoint. It doesn’t take six years of study or a thick manual to use PowerMockup effectively. The simple UI and intuitive controls allow you to master the tool in minutes. It only takes me 15-20 minutes to re-create a wireframe for my website.
Pre-requisites: Microsoft PowerPoint 2007, 2010, 2013 or 2016 (including Office 365) for Windows
Cost: From $59 .99 to $2,099.50 (Download Free Trial)
How Can You Use Quizzes to Generate Leads? – INTERACT
The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.
There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.
According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.
In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!
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