As an event organizer, there is a need to be good at juggling multiple tasks under the pressure of time, while ensuring that the event is planned and executed successfully. In many cases, such functions are carried out manually which impedes efficiency, accuracy, and tracking.
In recent years, there have been many event management software that has surfaced in the market, and many of them have had a growing footprint around the world. Not only that there are now more acceptance and users on-board of these software products, but there has also been an incredible competition in providing more functionalities to its users.
With this in mind, event management software is becoming a valuable tool for event organizers. These tools can be used in the management of academic and professional conferences, trade exhibitions, conventions and even smaller events. They can also help in the project management from the creation and development of events to streamlining the process of planning and coordinating which may include budgeting, scheduling, site selection, transportation, catering, marketing, etc.
Noting that every event management software is different and not a one size fits all, before committing to investing in one, it is vital to explore and compare a few popular event management software to find the best that suits your needs.
In this article, we are going to look at three event management software in the market – Cvent, Eventbrite, and GEVME.
Cvent has been in the event industry for many years, and it is a cloud-based solution that helps with venue sourcing, online event registration, budget management, and payment processing. In short, it automates the whole event management process.
Like all event management software, it provides its users with basic analytics tools to track the attendance of events and capture relevant data of its attendees. It also allows the creation of event calendars where attendees can view upcoming events as well as sync them with their personal calendars.
Other additional features include customising own event website with built-in tools, email marketing, and database management. There is also an option to integrate with other third-party applications, like Salesforce, Marketo and Concur, creating a seamless flow of data between the SaaS solutions and Cvent.
Summary: It is more suitable for larger events due to its higher price point. Similar to other traditional software, Cvent might not offer the latest mobile technology in the market. However, it does provide Android and iOS mobile applications for its users.
Eventbrite is a platform to help build, manage and grow events. It empowers businesses to create registration pages on their platform and covers everything from ticket types and prices to tracking sales and attendees. It is one of the more popular ticketing solutions for events ranging from small meetups to large concerts.
The difference for this event management software is that there are mobile apps on Android and iOS which allows its users to manage and analyze events from anywhere, 24/7, from any device. Because it is an event listing platform too, users will be able to tap into the 50+ million active annual Eventbrite ticket buyers and leveraging targeted event promotion, social-sharing, and industry-leading SEO.
Summary: Popular for smaller events due to its free option for free events. It takes a technology-first approach to self-service event planning software, offering both Android and iOS mobile applications. It also provides clear pricing tiers (Essential, Professional, and Premium) based on its users’ needs.
GEVME is an enterprise cloud-based fully integrated event management and event marketing platform from GlobalSign.in that simplifies the event planning process. It covers the entire event lifecycle from website building to email marketing, as well as event registration and feedback. It is an easy-to-use solution aimed to allow its users to manage events easily and efficiently, driving results for every event.
Like the two other event management software, GEVME also allows users to track their events and attendees. These insights make it easy to create better events in the future and for its users to track the performance of events and understand its attendees. Additional features like automated email marketing drives targeted campaigns that engage attendees, promoting better event experience. Furthermore, it also automates event onsite process like self-check-in for attendees and focuses on building business relationships at events through GEVME Connect.
Besides the pre-event and during-event management, GEVME also covers post-event management via GEVME Survey. This tool is an integrated event survey software that allows its users to create customized surveys based on different segments to get feedback at any time during the event lifecycle.
Summary: Despite not supporting Android and iOS, GEVME covers all aspects of event planning, emerging as an all-in-one event management solution. This highly customizable platform ensures the unique needs of each event professional is met.
Here is a table for easy comparison:
Fee per attendee (US$100 / ticket)
Starts from US$6.00
Starts from US$4.50
* Free for free tickets
Starts from US$3.50
It is more suitable for larger events due to its higher price point. Similar to other traditional software, Cvent might not offer the latest mobile technology in the market. However, it does provide Android and iOS mobile applications for its users.
Popular for smaller events due to its free option for free events. It takes a technology-first approach to self-service event planning software, offering both Android and iOS mobile applications. It also provides clear pricing tiers (Essential, Professional, and Premium) based on its users’ needs.
Despite not supporting Android and iOS, GEVME covers all aspects of event planning, emerging as an all-in-one event management solution. This highly customizable platform ensures the unique needs of each event professional is met.
High Res: Event Management Software Showdown