Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.
John Hanke currently runs Niantic Labs, a company which explores experimental mobile, social, and local applications. Prior to this, he has spent several years (2004 – 2010) as the Vice President of Product Management for Google’s “Geo” division where it developed and managed some of the world’s well-known products like Google Earth, Google Maps, Local, StreetView, SketchUp, and Panoramio. Being the mastermind behind Pokemon GO, John Hanke has gone through a lot of hard work to create such a massive overnight sensation.
Since the launch of Pokemon GO, it has broken several records, including more than 10 million downloads in the first week, surpassing Tinder and Twitter, and continues to beat both Facebook, Instagram, WhatsApp, and Snapchat in daily users, becoming one of the largest mobile game in US history. Pokemon GO is a major success for both Nintendo and the Pokemon franchise, and of course its developer Niantic Labs.
However, this game is not an overnight success by chance. It took John Hanke almost 20 years to create Pokemon GO, a dream which needed the right time and technology. Many of the current players are Pokemon fans from the 90s, and John Hanke has made this reality which allows them to relive their childhood dreams to become a Pokemon master.
As one of the world’s most popular search engine and advertising partner, everything that Google does will undoubtedly affect billions of advertisers and marketers worldwide. Google has been carrying out tests on the four AdWords ads placements since 2006 and recently stepped up these tests in late 2015.
Earlier this year, Google officially decided to make these four ads above the organic search results live, while removing the right-side ads. Therefore, in the new configuration, ads will be shown only on the top and bottom of the search result. This move was a very significant news for many, especially for advertisers who no longer see their ads on the first page. This update by Google also changes the whole AdWords bidding landscape.
In conjunction with the release of the upcoming first film of the Star Wars sequel trilogy, Star Wars: The Force Awakens, Google launched a new interactive web game – Lightsaber Escape.
The “Lightsaber Escape” is just one of the many so-called Chrome experiments that Google has been releasing to show off the possibilities of the Internet with modern-day web technologies. The whole gaming experience is a collaborative project between Google, Lucasfilm, Disney, and Industrial Light & Magic.
Google is not your typical Internet company. As one of the most successful and innovative Internet company in the world today, their mission is to transform the world’s information to be universally accessible and useful.
Much like a teenager exploring on various identities, Google is determined to be more than just a search engine that they initially are recognized for. Over the past years, they have evolved in a lot of ways – from their products and services to the change of their look and feel. In fact, they can be considered as one of the trendsetters in the digital arena of our time.
In its next step to take over the world, Google, one of the world’s biggest tech giant, has announced in early August that it is going to undergo a major restructuring. This restructuring will bring Google under a holding company called Alphabet, allowing its different projects to operate separately and thus giving them more freedom to grow. This decision by Google was necessary for the company to stay nimble in this fast-changing world. It allows Google to split its projects into smaller subsidiaries and therefore enables each of them to focus on their respective goals.