Category : Digital Marketing

Business Creative Digital Marketing Marketing Web Design

15 Essential WordPress Plugins for 2017

wordpress-plugins-2017

WordPress is an ideal Content Management System (CMS) for businesses, blogs, and personal websites thanks to its vast array of free and premium themes, plugins, and features. WordPress plugins allow you to extend and expand the built-in functionality of the WordPress CMS to create frontend and backend features that can make your site more useful, more secure, and more valuable to you or your business. With over 47,000 plugins in the WordPress Plugin directory, you can download and install almost anything. While many of these plugins are not free, they allow you to benefit from third party development to add thousands of features and services to your site.

If you are not sure where to start, the following includes the top 15 most essential WordPress plugins for any website in 2017.

Read More
Advertising Digital Marketing Google Marketing

5 Benefits of Google AdWords That May Change Your Perspective

5-benefits-of-google-adwords

Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.

Read More
Business Digital Marketing Marketing Start-Ups Technology

5 Secrets to Unleashing the Power of Your LinkedIn Page

power-of-your-linkedin-page

LinkedIn is a powerful tool that you can use to market yourself to potential employers, build your network, and promote yourself or your services. It is easy to create a professional presence on the web by highlighting your skills, achievements, and work, while gaining an audience for thought-leadership, generating credibility in your field, and branding yourself. As a platform, it is ideal for business networking and offers value to contractors, freelancers, traditionally-employed individuals as well as business owners. LinkedIn claims that it has an average of two users sign-up per second and, as of Q2 2016, they had over 450 million active users. If you want to stand out among the sea of LinkedIn users, you have to do something special. The following 5 tips will help you to start unleashing the power of your LinkedIn page.

Read More
Advertising Digital Marketing Marketing

Ten Ways Remarketing Can Improve Your Business

10-ways-remarketing

Remarketing or retargeting is a marketing technique where you target consumers who have either already shown interest in your website or your niche. While remarketing is somewhat controversial as tracking the consumers is a bad idea, it offers high ROI and allows you to touch base with potential customers who would otherwise never become customers. Remarketing is a valuable strategy, and you can integrate it into your pay-per-click or cost-per-click campaigns to improve your business and your sales.

Read More
Advertising Digital Marketing Marketing

Why is Influencer Marketing the Most Trending Thing Now?

influencer-marketing

In a world where over 200 million pieces of content are uploaded to the internet every single minute, the fight to rise above the noise is every marketer’s challenge. But a new weapon has emerged in the battle for online attention: influencer marketing, a channel born out of several trends converging at the same time.

First, we have the proliferation of social media, which now collectively boasts over 2.3 billion active users. For perspective on that number, there are less than 2 billion smartphones in the entire world right now. Facebook drives nearly 25% of all referral traffic on the entire internet!

Second, traditional advertising spend is on the decline, due in part to cord-cutting younger demographics spending less and less time watching television or reading newspapers and magazine.

Third, while digital ad spend is growing every single year – it is set to overtake TV for the first time in 2016 – its effectiveness is continually being called into question. The average click-through rate (CTR) for display ads is reported at 0.06%. In light of the recent news that Facebook was misreporting its video metrics to marketers, some wonder if we know as much about digital advertising as we hope.

Read More
Digital Marketing Marketing Technology

Never Underestimate the Power of Facebook Canvas

facebook-canvas

With nearly 2 billion active users, the social media giant has become the central hub of daily internet activity and one of the world’s largest advertising platforms. That is just one reason why the new Facebook Canvas feature will be a major game-changer for brands.

For the past two years, Facebook has been releasing new products that offer innovative ways to reach users. First, it was Instant Articles then came Messenger Bots, and now advertisers have access to one of the most immersive and creative avenues for marketing I have seen in quite a while. To that effect, I have outlined three reasons Facebook Canvas simply cannot be overlooked.

Read More
Advertising Digital Marketing Marketing

5 Ways to Maximize the User’s Advertising Experience

advertising-experience-cover

There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing is difficult to understate. At the heart of this debate, many will find the past, present, and future of digital marketing, as well as the user’s advertising experience. To put it bluntly: consumers are sick and tired of traditional online ads that they label “interruptive.” One of the ways they have fought back is through ad-blocking. At least 419 million people are blocking ads on the mobile web, and global usage of ad blockers grew by a shocking 41% from 2014 to 2015.

Almost all traditional media content found online today is free and readily accessible to the reader. The most well-known and often-read publishers like Vice, Mashable, and ESPN, among others, offer largely unfettered access to their daily writings and video content. The primary source of revenue for these sites, of course, is display advertising.

Read More
Digital Marketing Infographic Marketing Start-Ups

A Guide to Growth Hacking for Noobs (Infographic)

A Guide to Growth Hacking

Growth hacking is one of the most popular marketing topics or buzzword in recent years. The term, growth hacking, is commonly associated with startups. However, it can also be applied to businesses. Not many people can really understand and appreciate how simple yet effective it can be. To explain growth hacking in simple terms – it is a process of rapid experimentation across multiple marketing channels and product development to establish the most effective, efficient method to grow a business.  It can be through the usage of data, automation, and viral mechanics to grow in a smart way – that may include acquiring new users, retaining existing users, increasing revenue per user, improving customer satisfaction as well as making a product stickier with its users.

Growth hacking has indeed changed the game for today’s marketers. With the increase in competition, businesses are continually forced to achieve more with fewer resources. Therefore, growth hacking provides an alternative method of growth for marketers, allowing them to implement unconventional marketing strategies to grow faster and stay ahead of the competition.

While growth hacking is an impressive marketing phenomenon that everyone talks about and is trying to implement, there are not many guides to show marketers how to hack business growth. Here is an infographic that serves as a useful guide to growth hacking for noobs.

Read More
1 2 3 5