Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.
Entrepreneurs, digital marketers, and small business owners spend an average of $600 billion every year on advertising, but a surprisingly small percentage of that is spent on actually converting viewers into sales. In fact, 52% of marketers spend 5% or less of their total marketing budget on conversion and user experience. While in some cases, this lack of a budget is a conscious decision, for many, it is just s simple oversight, but it is an oversight that costs money.
User experience, often abbreviated to UX, is the process of designing a visitor’s experience on the page so that as much of their visit is planned out before they ever visit your website. It is also about creating the experience to ensure that every element of the page, from the size of the buttons to the images and the emotions evoked by colors, is positive. User experience allows you to control the visitor experience so that they have a positive one and are more likely to make a purchase, and it is incredibly important for you to consider as a primary focus for your website, e-commerce shop, or blog.
More than 350 million Facebook photos and 95 million Instagram photos are shared on a daily basis. Before photos are shared with friends and family online, we want them to look beautiful. That is why web or mobile applications that can easily allow you to edit photos have become increasingly popular in recent years. There are a wide variety of apps in the marketplace that have photo editing features such as filters, brightness, contrast, vignette, and cropping. It can be a challenge to find one that has all the features you will need in a single app.
Successfully conveying information is the ultimate goal for any brand, whether it is with internal emails or external blog posts. Think of all the written communication you encounter on a daily basis and consider the effects of incorrect word choice. Lucky for all of us, Grammarly is here to help marketers create the most impactful messaging possible.
Most marketers spend a huge portion of their day writing, whether they realize it or not. Emails, memos, pitch decks, creative briefs and the list goes on. Then you have all the writing that goes into content marketing, like blogs, infographics, social media posts and other types of owned content have become integral parts of the marketing mix for large and small brands alike. It has been reported that 60% of marketers create at least one piece of content each day.
Without a dedicated editor on staff, how do you proofread writing for misspellings, grammatical mistakes, punctuation errors, plagiarism pitfalls, and clarity to ensure your content is as effective as you need it to be? Enter Grammarly, a free piece of software that checks your grammar and overall writing, billed as “the world’s most accurate grammar checker.”
Travel has never been easier. Since the advent of technology, the Internet has changed how travelers decide what to buy and how to buy. Researching and booking of accommodations, flights, and leisure activities can be made at anytime and in anywhere which provides ease and convenience for modern travelers. Such moments can be during a monotonous weekend, on public transport to town or even during a lunch break at work. These essential travel “micro-moments” are happening all the time every day, and for brands, they are prime opportunities.
Mobile technology has evolved human behavior profoundly. It has become an indispensable part of our daily lives. We no longer go online, but we live online. On average, we experience hundreds of “micro-moments” in a day, and we habitually turn to our phones for answers. Then, based on our careful research, we make well-informed decisions – especially when it comes to travel.
With advances in technology, marketers need to keep up with the available tools that can help reduce their workload and maximize their productivity for content marketing. Writing great content is a choice. Marketers can choose to put in the time and effort to create great content and build a prosperous brand and community. Or they can opt to take the easy path and write poor content – a way that ultimately will get them nowhere. It will only result in a waste of time, energy, and valuable resources.
The audiences are sick and tired of interruptive ads. Day in and out, they are bombarded with ads. They want something more interactive, engaging and actionable. The content has to be easy to digest, whether presented in the form of an article, a blog post, an infographic, video, webinar, or reports.
In a market stuffed with advertising techniques, strategies and gimmicks for businesses trying to reach the increasingly fickle, demanding consumers, one approach stands out above the rest: word-of-mouth marketing.
Word-of-mouth is the process of passing information from one person to another by oral communication. One excellent example of word-of-mouth is in the form of storytelling, a basic form through which one person tells the story to another one about a real event or something that is made up. It is, at its heart, using happy customers to promote the business. Word-of-mouth is not an entirely new term. Consumers always share their experiences, needs, emotions and the products or services which they have used, with their friends and family, all the time. With emerging technologies and changing trends, the role and effect of word-of-mouth have evolved into online communities, or via social media.
Digital marketing is evolving very rapidly, and new trends are forming every day. Marketers today are required to gain knowledge about the landscape and plan their strategies effectively. In recent years, digital marketing has revolutionized many businesses and turned out to be one of the core requirements for any business organization. As we are progressing into 2017, it will be primed to be the year for smarter, integrated digital strategy. Marketers no longer see digital as an independent marketing discipline, or rather, marketers are moving towards “digitally led business models,” integrating both traditional and digital marketing into the business.
From search engine marketing to e-mail marketing and social media advertising, almost everything is becoming digital. If you are engaged in any marketing and advertising roles in an organization, here are 101 interesting digital marketing facts that you must know to generate effective promotional strategies in the digital era.