Category : Business

Business Start-Ups

5 Reasons for Overseas Business Expansion

Expansion - Risk

Going global for companies is a significant decision that could disrupt the existing business activities. However, it is also an important growth strategy to increase revenue or market share. Many companies that have expanded beyond borders have found that there are a lot of benefits, yet it is still crucial for businesses to understand its full impact and determine if the benefits outweigh the risks.

How might new markets help grow the business? How could an overseas operation effectively strengthen the domestic operations? How can new technologies, ideas, and management skills be acquired through an expansion? These are some of the questions; business leaders are asking themselves before they decide to enter the international arena. We must understand that going global comprises of both push and pull factors which lead companies to choose to expand abroad ultimately.

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Apps Business Start-Ups Technology

How ShopBack Enables Better Savings with Cashback and Online Shopping Offers

ShopBack

When e-commerce first took off in the region five years ago, merchants were following a standard formula which would lead to reasonable success: build a simple e-commerce website, upload basic products information such as images and prices, throw in some sort of digital marketing, and observe as consumers made their way along the buying journey.

Things are much different nowadays. In this matured, booming e-commerce market, merchants are increasingly finding ways to rise above the crowd by providing a seamless, simple experience for the modern omnichannel shoppers. Modern consumers expect to be delighted by technology at every micro-moments – to have magic brought to even life’s most mundane tasks.

Advancement in technology and shifts in consumer behavior have changed the path to success. Despite this change, e-commerce market still remains as one of the biggest industry in the region today.

A Singapore start-up, ShopBack was founded to tap into South East Asia’s huge e-commerce market – Singapore, Malaysia, and the Philippines. The start-up offers special incentives to online shoppers, by providing them cashback or vouchers when they shop at over 300+ online stores.

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Business Creative Digital Marketing Marketing Web Design

15 Essential WordPress Plugins for 2017

wordpress-plugins-2017

WordPress is an ideal Content Management System (CMS) for businesses, blogs, and personal websites thanks to its vast array of free and premium themes, plugins, and features. WordPress plugins allow you to extend and expand the built-in functionality of the WordPress CMS to create frontend and backend features that can make your site more useful, more secure, and more valuable to you or your business. With over 47,000 plugins in the WordPress Plugin directory, you can download and install almost anything. While many of these plugins are not free, they allow you to benefit from third party development to add thousands of features and services to your site.

If you are not sure where to start, the following includes the top 15 most essential WordPress plugins for any website in 2017.

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Business Start-Ups Technology

These 8 Facts About Startups Will Blow Your Mind

startup-facts

The startup industry is a huge part of the world’s economy, and more so than most people realize. Startups account for thousands of new jobs, millions in economic development, and even help to make up for jobs lost through automation and other traditional job losses. While many businesses fail, those that succeed and go on to become full-fledged businesses often make a splash and disrupt the industry. For example, HelloFresh was founded in 2011 and now has a net worth of over 2 billion and food deliveries in 10 countries. For this article, we will be defining startups as the broad category of businesses in the early stages of launch, rather than the more specific term referring to tech space businesses.

Commerce has always been reliant on innovation, new businesses have always driven job growth, and entrepreneurship is at the heart of the American dream. If you are thinking about starting your own business, or if you already have, these 8 facts about startups might be useful to you. If you are just curious, they might still blow your mind.

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Business Digital Marketing Marketing Start-Ups Technology

5 Secrets to Unleashing the Power of Your LinkedIn Page

power-of-your-linkedin-page

LinkedIn is a powerful tool that you can use to market yourself to potential employers, build your network, and promote yourself or your services. It is easy to create a professional presence on the web by highlighting your skills, achievements, and work, while gaining an audience for thought-leadership, generating credibility in your field, and branding yourself. As a platform, it is ideal for business networking and offers value to contractors, freelancers, traditionally-employed individuals as well as business owners. LinkedIn claims that it has an average of two users sign-up per second and, as of Q2 2016, they had over 450 million active users. If you want to stand out among the sea of LinkedIn users, you have to do something special. The following 5 tips will help you to start unleashing the power of your LinkedIn page.

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Business Marketing Start-Ups Technology

Wise Words from Jack Ma – The “Wealthiest Man in Asia”

Jack Ma

Jack Ma or Ma Yun is a Chinese business magnate and philanthropist who has carved a niche for himself in the corporate sphere. Known as the founder and chairman of the Alibaba group, he has built an empire of e-commerce in China without selling any product to consumers or having written a single line of code. Under his leadership, he has blended the best of both the Western and Chinese technologies, culture and management styles to create the world’s largest e-commerce company and soon the biggest global technological enterprise.

The company’s IPO raised more than $20 billion and gave Alibaba.com a market capitalization of $240 billion, making Jack Ma the richest man in China and one of the wealthiest men in the world today. Subsequently, he has also become the first Chinese entrepreneur to appear on the cover of the Forbes magazine.

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Business Marketing

How to Successfully Launch A Small Business

Successfully Launch A Small Business

The efforts needed to launch a new venture can seem daunting. Starting a small business involves strategic planning, making key financial decisions and completing a series of sales and marketing activities. It can be both an exciting, and yet challenging journey.

Depending on the industry, the challenges businesses face can be very different. However, some basics are still universal. Before embarking on the entrepreneurial journey, here are a few important steps one can follow to launch a small business successfully.

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Business Digital Marketing Marketing

The Anatomy of the Modern Marketer

Modern Marketer

The pace of change for digital marketing has continued to accelerate over the past few years, and a marketer’s role has never been more complicated. Modern marketers are constantly looking into the future, trying to decipher the next big trend, be it for their brands or their clients.

Today, technology plays a crucial role in marketing strategy and execution: Data is the next big thing, and companies are capitalizing analytics to make data-driven decisions. Automation has also turned guesswork into a precise science and months of detailed planning into nanoseconds. We are now living in a digital era where technologies have disrupted various traditional marketing methods and will continue to do so.

A modern marketer is somebody who understands conventional & digital tools of marketing; he is the one who can apply the combination of these two strategies to help brands effectively. By examining the digital strategies of our forward-thinking customers and influencers, we identified these eight key attributes of a modern marketer:

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