Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.
Remarketing or retargeting is a marketing technique where you target consumers who have either already shown interest in your website or your niche. While remarketing is somewhat controversial as tracking the consumers is a bad idea, it offers high ROI and allows you to touch base with potential customers who would otherwise never become customers. Remarketing is a valuable strategy, and you can integrate it into your pay-per-click or cost-per-click campaigns to improve your business and your sales.
In a world where over 200 million pieces of content are uploaded to the internet every single minute, the fight to rise above the noise is every marketer’s challenge. But a new weapon has emerged in the battle for online attention: influencer marketing, a channel born out of several trends converging at the same time.
First, we have the proliferation of social media, which now collectively boasts over 2.3 billion active users. For perspective on that number, there are less than 2 billion smartphones in the entire world right now. Facebook drives nearly 25% of all referral traffic on the entire internet!
Second, traditional advertising spend is on the decline, due in part to cord-cutting younger demographics spending less and less time watching television or reading newspapers and magazine.
Third, while digital ad spend is growing every single year – it is set to overtake TV for the first time in 2016 – its effectiveness is continually being called into question. The average click-through rate (CTR) for display ads is reported at 0.06%. In light of the recent news that Facebook was misreporting its video metrics to marketers, some wonder if we know as much about digital advertising as we hope.
There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing is difficult to understate. At the heart of this debate, many will find the past, present, and future of digital marketing, as well as the user’s advertising experience. To put it bluntly: consumers are sick and tired of traditional online ads that they label “interruptive.” One of the ways they have fought back is through ad-blocking. At least 419 million people are blocking ads on the mobile web, and global usage of ad blockers grew by a shocking 41% from 2014 to 2015.
Almost all traditional media content found online today is free and readily accessible to the reader. The most well-known and often-read publishers like Vice, Mashable, and ESPN, among others, offer largely unfettered access to their daily writings and video content. The primary source of revenue for these sites, of course, is display advertising.
Travel has never been easier. Since the advent of technology, the Internet has changed how travelers decide what to buy and how to buy. Researching and booking of accommodations, flights, and leisure activities can be made at anytime and in anywhere which provides ease and convenience for modern travelers. Such moments can be during a monotonous weekend, on public transport to town or even during a lunch break at work. These essential travel “micro-moments” are happening all the time every day, and for brands, they are prime opportunities.
Mobile technology has evolved human behavior profoundly. It has become an indispensable part of our daily lives. We no longer go online, but we live online. On average, we experience hundreds of “micro-moments” in a day, and we habitually turn to our phones for answers. Then, based on our careful research, we make well-informed decisions – especially when it comes to travel.
Many of the world’s leading companies today are capitalizing on behavioral marketing to reach consumers via targeted ads. Also known as behavioral targeting, it is the practice of targeting online audiences based on their behaviors, actions, and interests, as opposed to demographics or other less personalized metrics. It profiles the behavior of online users to determine which ads those users will see next. This gives businesses insight into the habits and desires of consumers, allowing for a deeper level of ad customization.
Data points amass as one clicks his/her way from one site to another, taking note of what one buys, reads and searches. As time progresses, more data is being collected. Given the emphasis on social media, a platform which gives its users a voice to share their thoughts, brands are also listening to these voices and using them as information to craft more targeted and personalized ads. All of these data that has been collected has huge implications for the Internet of the future.
Digital marketing is evolving very rapidly, and new trends are forming every day. Marketers today are required to gain knowledge about the landscape and plan their strategies effectively. In recent years, digital marketing has revolutionized many businesses and turned out to be one of the core requirements for any business organization. As we are progressing into 2017, it will be primed to be the year for smarter, integrated digital strategy. Marketers no longer see digital as an independent marketing discipline, or rather, marketers are moving towards “digitally led business models,” integrating both traditional and digital marketing into the business.
From search engine marketing to e-mail marketing and social media advertising, almost everything is becoming digital. If you are engaged in any marketing and advertising roles in an organization, here are 101 interesting digital marketing facts that you must know to generate effective promotional strategies in the digital era.
As one of the world’s most popular search engine and advertising partner, everything that Google does will undoubtedly affect billions of advertisers and marketers worldwide. Google has been carrying out tests on the four AdWords ads placements since 2006 and recently stepped up these tests in late 2015.
Earlier this year, Google officially decided to make these four ads above the organic search results live, while removing the right-side ads. Therefore, in the new configuration, ads will be shown only on the top and bottom of the search result. This move was a very significant news for many, especially for advertisers who no longer see their ads on the first page. This update by Google also changes the whole AdWords bidding landscape.