Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.
Everything seems to be advancing at an amazing speed nowadays. Why would you prepare a grilled cheese sandwich on an actual grill when you can just throw it into an automatic sandwich maker? Why would you have your mom over to show off your new apartment when you can just jump into FaceTime for a quick video call? Why would you drop by at the library when you can visit Wikipedia or simply do a Google search?
There is no doubt that we have become far more dependent on technology. In the 21st century, technology has evolved to accommodate a more convenient lifestyle and meet every need that could possibly need fulfilling. It makes our lives easier. You could even argue that technology has made us complacent; that we have come to depend on it to solve our problems.
Of course, these advancements are not just limited to our lifestyle, but it also revolutionalizes other aspects of life including the event industry. Here are five exciting, innovative event technologies that are gathering pace and adoption, and could redefine the industry in 2018.
Entrepreneurs, digital marketers, and small business owners spend an average of $600 billion every year on advertising, but a surprisingly small percentage of that is spent on actually converting viewers into sales. In fact, 52% of marketers spend 5% or less of their total marketing budget on conversion and user experience. While in some cases, this lack of a budget is a conscious decision, for many, it is just s simple oversight, but it is an oversight that costs money.
User experience, often abbreviated to UX, is the process of designing a visitor’s experience on the page so that as much of their visit is planned out before they ever visit your website. It is also about creating the experience to ensure that every element of the page, from the size of the buttons to the images and the emotions evoked by colors, is positive. User experience allows you to control the visitor experience so that they have a positive one and are more likely to make a purchase, and it is incredibly important for you to consider as a primary focus for your website, e-commerce shop, or blog.
Growth hacking involves constant experimentation, testing, and data collection in order to determine the best way to expand in any channel available for your business. To do this effectively, you need the growth hacking tools and resources that will allow you to check your market, generate conversions, and see data from your existing channels.
Growth hacking is different from marketing because it is not just about pushing your products and services to consumers, it is about finding and aggressively expanding into new avenues and channels, increasing your reach through your existing channels, and always working to improve your conversion.
Taking a growth-centric approach to your website or business means adopting new tools, utilizing them to the best of your ability, and phasing them out if they are not offering you the growth that you need. If you need new tools to accelerate growth in 2018, these 15 growth hacking tools are what you need to get started.
Going global for companies is a significant decision that could disrupt the existing business activities. However, it is also an important growth strategy to increase revenue or market share. Many companies that have expanded beyond borders have found that there are a lot of benefits, yet it is still crucial for businesses to understand its full impact and determine if the benefits outweigh the risks.
How might new markets help grow the business? How could an overseas operation effectively strengthen the domestic operations? How can new technologies, ideas, and management skills be acquired through an expansion? These are some of the questions; business leaders are asking themselves before they decide to enter the international arena. We must understand that going global comprises of both push and pull factors which lead companies to choose to expand abroad ultimately.
More than 350 million Facebook photos and 95 million Instagram photos are shared on a daily basis. Before photos are shared with friends and family online, we want them to look beautiful. That is why web or mobile applications that can easily allow you to edit photos have become increasingly popular in recent years. There are a wide variety of apps in the marketplace that have photo editing features such as filters, brightness, contrast, vignette, and cropping. It can be a challenge to find one that has all the features you will need in a single app.
When e-commerce first took off in the region five years ago, merchants were following a standard formula which would lead to reasonable success: build a simple e-commerce website, upload basic products information such as images and prices, throw in some sort of digital marketing, and observe as consumers made their way along the buying journey.
Things are much different nowadays. In this matured, booming e-commerce market, merchants are increasingly finding ways to rise above the crowd by providing a seamless, simple experience for the modern omnichannel shoppers. Modern consumers expect to be delighted by technology at every micro-moments – to have magic brought to even life’s most mundane tasks.
Advancement in technology and shifts in consumer behavior have changed the path to success. Despite this change, e-commerce market still remains as one of the biggest industry in the region today.
A Singapore start-up, ShopBack was founded to tap into South East Asia’s huge e-commerce market – Singapore, Malaysia, and the Philippines. The start-up offers special incentives to online shoppers, by providing them cashback or vouchers when they shop at over 300+ online stores.
WordPress is an ideal Content Management System (CMS) for businesses, blogs, and personal websites thanks to its vast array of free and premium themes, plugins, and features. WordPress plugins allow you to extend and expand the built-in functionality of the WordPress CMS to create frontend and backend features that can make your site more useful, more secure, and more valuable to you or your business. With over 47,000 plugins in the WordPress Plugin directory, you can download and install almost anything. While many of these plugins are not free, they allow you to benefit from third party development to add thousands of features and services to your site.
If you are not sure where to start, the following includes the top 15 most essential WordPress plugins for any website in 2017.