Category : Marketing

Business Start-Ups

5 Reasons for Overseas Business Expansion

Expansion - Risk

Going global for companies is a significant decision that could disrupt the existing business activities. However, it is also an important growth strategy to increase revenue or market share. Many companies that have expanded beyond borders have found that there are a lot of benefits, yet it is still crucial for businesses to understand its full impact and determine if the benefits outweigh the risks.

How might new markets help grow the business? How could an overseas operation effectively strengthen the domestic operations? How can new technologies, ideas, and management skills be acquired through an expansion? These are some of the questions; business leaders are asking themselves before they decide to enter the international arena. We must understand that going global comprises of both push and pull factors which lead companies to choose to expand abroad ultimately.

Read More
Apps Content Marketing Creative Graphic Design Infographic Marketing Start-Ups Technology

FotoJet: An Online Graphic Design and Photo Editing Tool

FotoJet

More than 350 million Facebook photos and 95 million Instagram photos are shared on a daily basis. Before photos are shared with friends and family online, we want them to look beautiful. That is why web or mobile applications that can easily allow you to edit photos have become increasingly popular in recent years. There are a wide variety of apps in the marketplace that have photo editing features such as filters, brightness, contrast, vignette, and cropping. It can be a challenge to find one that has all the features you will need in a single app.

Read More
Apps Business Start-Ups Technology

How ShopBack Enables Better Savings with Cashback and Online Shopping Offers

ShopBack

When e-commerce first took off in the region five years ago, merchants were following a standard formula which would lead to reasonable success: build a simple e-commerce website, upload basic products information such as images and prices, throw in some sort of digital marketing, and observe as consumers made their way along the buying journey.

Things are much different nowadays. In this matured, booming e-commerce market, merchants are increasingly finding ways to rise above the crowd by providing a seamless, simple experience for the modern omnichannel shoppers. Modern consumers expect to be delighted by technology at every micro-moments – to have magic brought to even life’s most mundane tasks.

Advancement in technology and shifts in consumer behavior have changed the path to success. Despite this change, e-commerce market still remains as one of the biggest industry in the region today.

A Singapore start-up, ShopBack was founded to tap into South East Asia’s huge e-commerce market – Singapore, Malaysia, and the Philippines. The start-up offers special incentives to online shoppers, by providing them cashback or vouchers when they shop at over 300+ online stores.

Read More
Business Creative Digital Marketing Marketing Web Design

15 Essential WordPress Plugins for 2017

wordpress-plugins-2017

WordPress is an ideal Content Management System (CMS) for businesses, blogs, and personal websites thanks to its vast array of free and premium themes, plugins, and features. WordPress plugins allow you to extend and expand the built-in functionality of the WordPress CMS to create frontend and backend features that can make your site more useful, more secure, and more valuable to you or your business. With over 47,000 plugins in the WordPress Plugin directory, you can download and install almost anything. While many of these plugins are not free, they allow you to benefit from third party development to add thousands of features and services to your site.

If you are not sure where to start, the following includes the top 15 most essential WordPress plugins for any website in 2017.

Read More
Business Start-Ups Technology

These 8 Facts About Startups Will Blow Your Mind

startup-facts

The startup industry is a huge part of the world’s economy, and more so than most people realize. Startups account for thousands of new jobs, millions in economic development, and even help to make up for jobs lost through automation and other traditional job losses. While many businesses fail, those that succeed and go on to become full-fledged businesses often make a splash and disrupt the industry. For example, HelloFresh was founded in 2011 and now has a net worth of over 2 billion and food deliveries in 10 countries. For this article, we will be defining startups as the broad category of businesses in the early stages of launch, rather than the more specific term referring to tech space businesses.

Commerce has always been reliant on innovation, new businesses have always driven job growth, and entrepreneurship is at the heart of the American dream. If you are thinking about starting your own business, or if you already have, these 8 facts about startups might be useful to you. If you are just curious, they might still blow your mind.

Read More
Advertising Digital Marketing Google Marketing

5 Benefits of Google AdWords That May Change Your Perspective

5-benefits-of-google-adwords

Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.

Read More
Business Digital Marketing Marketing Start-Ups Technology

5 Secrets to Unleashing the Power of Your LinkedIn Page

power-of-your-linkedin-page

LinkedIn is a powerful tool that you can use to market yourself to potential employers, build your network, and promote yourself or your services. It is easy to create a professional presence on the web by highlighting your skills, achievements, and work, while gaining an audience for thought-leadership, generating credibility in your field, and branding yourself. As a platform, it is ideal for business networking and offers value to contractors, freelancers, traditionally-employed individuals as well as business owners. LinkedIn claims that it has an average of two users sign-up per second and, as of Q2 2016, they had over 450 million active users. If you want to stand out among the sea of LinkedIn users, you have to do something special. The following 5 tips will help you to start unleashing the power of your LinkedIn page.

Read More
Advertising Digital Marketing Marketing

Ten Ways Remarketing Can Improve Your Business

10-ways-remarketing

Remarketing or retargeting is a marketing technique where you target consumers who have either already shown interest in your website or your niche. While remarketing is somewhat controversial as tracking the consumers is a bad idea, it offers high ROI and allows you to touch base with potential customers who would otherwise never become customers. Remarketing is a valuable strategy, and you can integrate it into your pay-per-click or cost-per-click campaigns to improve your business and your sales.

Read More
1 2 3 7