Category : Web Design

Content Marketing Creative Digital Marketing Marketing Web Design

Why Should User Experience Be Your First Focus?

Why Should User Experience Be Your First Focus

Entrepreneurs, digital marketers, and small business owners spend an average of $600 billion every year on advertising, but a surprisingly small percentage of that is spent on actually converting viewers into sales. In fact, 52% of marketers spend 5% or less of their total marketing budget on conversion and user experience. While in some cases, this lack of a budget is a conscious decision, for many, it is just s simple oversight, but it is an oversight that costs money.

User experience, often abbreviated to UX, is the process of designing a visitor’s experience on the page so that as much of their visit is planned out before they ever visit your website. It is also about creating the experience to ensure that every element of the page, from the size of the buttons to the images and the emotions evoked by colors, is positive. User experience allows you to control the visitor experience so that they have a positive one and are more likely to make a purchase, and it is incredibly important for you to consider as a primary focus for your website, e-commerce shop, or blog.

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Business Creative Digital Marketing Marketing Web Design

15 Essential WordPress Plugins for 2017

WordPress is an ideal Content Management System (CMS) for businesses, blogs, and personal websites thanks to its vast array of free and premium themes, plugins, and features. WordPress plugins allow you to extend and expand the built-in functionality of the WordPress CMS to create frontend and backend features that can make your site more useful, more secure, and more valuable to you or your business. With over 47,000 plugins in the WordPress Plugin directory, you can download and install almost anything. While many of these plugins are not free, they allow you to benefit from third party development to add thousands of features and services to your site.

If you are not sure where to start, the following includes the top 15 most essential WordPress plugins for any website in 2017.

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Branding Business Creative Digital Marketing Graphic Design Marketing Web Design

Tips to Create a Killer Brand

Branding is one of the most important aspects of any business, large or small, B2C or B2B. An effective brand strategy provides you the competitive advantage over competitors by offering consumers a greater value.

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Creative Digital Marketing Marketing Web Design

Top 5 Web Design Trends in 2015

Every year, web design and digital marketing trends change and grow. When strategizing about web design and development, one must consider the unlimited possibilities that the internet provides. If done correctly, designers and developers can push the limits of human interaction and creativity to a whole new level.

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Creative Digital Marketing Marketing Web Design

Digital Marketing & Trends for 2015

By the start of 2015, Digital Marketing is dominating the field of marketing and promotion. Marketers are required to change their marketing strategies and many have embraced digital marketing channels to attract customers and increase their marketing outreach. 2015 is a great year of technological and social advancement as well as the expansion for the digital community.

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