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How Can You Use Quizzes to Generate Leads? – INTERACT

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Interact - Step by Step

The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.

There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.

According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.

In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!

What is Interact?

Interact is a tool that helps to build quizzes that is shareable through your social channels and website, generating new leads and driving sales.

How You Can Grow Your Business Using Quizzes

Generate Leads – Email marketing has a Return-On-Investment of 43x and quizzes are the best new way to generate new subscribers. You can expect to get an average conversion rate of 50%, just simply by adding an email field to your quiz.

Drive Sales – Within a quiz, you can recommend products and services to visitors based on the quiz outcome. Such personalized product recommendations generate 2.3x more sales than non-personal ones.

Grow Your Social Reach – On average, 10% of people who take quizzes share their results on social media; therefore there will be an increased presence on social media.

How to Create a Quiz on Interact?

Step 1: Get started by choosing a Pre-made Quiz or Creating from Scratch

There are more than 100 of pre-made quizzes to kickstart your campaign. These quizzes are built by experts and are designed to convert. If you are overwhelmed by the list of quizzes, you may even filter them by conversion rate, alphabetical order or even by category.

Interact - Select Quiz

Step 2: Click the preview button for you to preview the questions before selecting it as your base template.

Interact - Preview

Step 3: Select and customize your Quiz

There are a few things you can choose to customize:
1. Branding & Styling – The look and feel of your quiz
2. Questions & Results – The questions and scoring
3. Integration – Connect to your email marketing program to collect emails and other useful information
4. Share & Embed – Embed quiz onto website or share it to social networks

Interact - Customize

For starters, I am editing the styling (font and color) to fit my website and selecting a nicer cover image from its vast inventory of images (from Pixabay):

Interact - Images

Step 4: Edit your questions, answers and result settings

There is a wide selection of formats to display your quizzes. You can have an image on every question, present your options in image format, reveal correct answers on each question, etc.

Interact - Questions

Step 5: Save and publish!

Interact - Publish

Take my Quiz now

If you are ready, click here to sign up!

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12 Digital Marketing Certifications You Can Get in 2017 / 2018

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Digital Marketing Certifications

Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.

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15 Growth Hacking Tools to Accelerate Growth in 2018

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Growth Hacking Tools 2018

Growth hacking involves constant experimentation, testing, and data collection in order to determine the best way to expand in any channel available for your business. To do this effectively, you need the growth hacking tools and resources that will allow you to check your market, generate conversions, and see data from your existing channels.

Growth hacking is different from marketing because it is not just about pushing your products and services to consumers, it is about finding and aggressively expanding into new avenues and channels, increasing your reach through your existing channels, and always working to improve your conversion.

Taking a growth-centric approach to your website or business means adopting new tools, utilizing them to the best of your ability, and phasing them out if they are not offering you the growth that you need. If you need new tools to accelerate growth in 2018, these 15 growth hacking tools are what you need to get started. (more…)

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5 Benefits of Google AdWords That May Change Your Perspective

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Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee