Almost every social media platform has its own fully integrated advertising system, from Facebook to LinkedIn, brands can utilize these advertising tools to help them achieve their marketing objectives. Having said this, Facebook still reigns supreme in terms of features, insights, and audience. As a business, Facebook is an ideal place to start into social media marketing. However, it also depends significantly on the type of industry a business is in and the target audience of the business. Just because Facebook is an excellent platform for social media marketing does not mean all brands are using it and could use it effectively. Many end up wasting marketing budget and throwing valuable resources down the drain because they have no strategy in mind or simply do not understand how to use it.
It is no secret that paid advertising is becoming an essential part of a business’s social media campaign. If one has tried paid advertising, one will come to realize that composing the perfect Facebook ad takes time and practice. Every campaign is different, and so are the ads that go with it. Also, every audience has different needs and react differently to advertising messages and visuals. Here are some tips for improving the conversion rates and lowering the cost-per-click for Facebook advertising.
Understand the Audience
The priority for brands before capitalizing on social media marketing is the creation of marketing personas to target the needs of the customers. Relevancy is the key to success, and the audience they choose will affect how much it costs.
Facebook’s Audience Insights is one of the tools brands can use to learn about specific audiences before targeting them. It functions by mining available data on Facebook and showing exactly who are the target market; this includes aggregate information about geography, demographics, purchase behavior and more. The more customer insights brands have, the better they are equipped to deliver meaningful messages to people.
Brands have to ensure the tone, branding, marketing message and images on the ads need to match the message on the landing page. Landing pages allow brands to maximize their Facebook advertising efforts by educating prospect before converting them. For instance, if the ad is promoting the sale of sports products, then that is what the people will be expecting from the landing page.
In recent years, Facebook has also introduced Facebook Canvas, a full-screen ad experience built for bringing brands and products to life on mobile. As consumers are spending more time on mobile, they expect brands to deliver fast, frictionless mobile experiences. And those expectations will only become increasingly demanding as more and more consumers rely on mobile in their micro-moments. Facebook Canvas provides brands an alternative to achieve any objective by giving them a fully customizable digital space on which they can use to build multimedia stories at the same time ensure consistency in their marketing message.
Have a Clear Call-To-Action
A good ad is one with a clear call-to-action. Before creating an ad, brands have to define their campaign objective, whether to increase brand awareness, drive traffic to a website or connect people to their page. The campaign objective will determine a call-to-action that helps to increase conversions and make the ad stands out from the crowd. Studies have proven that the inclusion of a call-to-action button can improve click-through rates by up to 3x.
Ad scheduling is one of the functions brands can use to get maximum impact for their advertising efforts. By understanding the target audience, brands can effectively engage and convert them by putting ads at critical micro-moments when decisions are made and preferences shaped.
Learn from Insights
Data is useful in any campaign, whether digital or traditional. By gathering useful information, brands can make data-driven decisions that can impact their social media campaigns. Learning from past campaigns will help them see what worked for them – and more importantly, what did not. From the targeting strategy, audience, marketing message to the visuals, Insights is a powerful tool that can help brands get the most from their marketing budget.
Use Professional Images and Optimize the Ad Sizes
According to HubSpot, content with relevant images can receive up to 94% more views than content without. Brands should use professional images that can capture their audience’s attention and drive conversions. Other than this, they must also take note of the recommended ad sizes so that their Facebook ads will look best wherever they are seen.
Here are some websites where brands can purchase professional stock images:
How to Rock Wireframing with PowerMockup
Wireframe exists to allow designers to plan and design a website/application at the structural level. Whether you’re new to the industry or you’ve been active in it for years, you’ve no doubt heard of this term.
Many designers tend to dive straight into the design, from picking fonts and colors to choosing the imagery. But there are many benefits to kick things off from wireframing – although it is an additional step, it saves time, makes it easier to spot usability issues, and allows creating a solid user experience.
Essentially, a wireframe is a low fidelity layout of the design which has two primary objectives:
1. Presents the outline of structure and layout
2. Plan out the user needs and journeys
Wireframes are used in the early development process to establish the basic structure of a page before visual design and content are added. Similar to the blueprint of a building, it illustrates details of the digital product clearly and accurately. It is an essential step in translating an idea for a digital product into a reality.
Other than using wireframes to plan out a project, it can come in handy when explaining to clients on how the proposed website or application works. Merely explaining through words or writing leaves the vast majority of functions to their imagination and also room for error. Wireframes are helpful in squaring this circle, making it easier for communication between project members or clients.
PowerMockup: PowerPoint Wireframe and Prototyping Tool
PowerMockup is a wireframing tool that makes building wireframes easy. It provides a massive arsenal of user interface elements and icons made entirely with PowerPoint shapes. You can quickly build wireframes for your digital project from this library of elements right from inside PowerPoint.
The One-Click Installation
Installation of PowerMockup is effortless. Simply execute the program, and it will automatically install itself onto PowerPoint.
Familiar and Simple User Interface
When someone seeks to create a familiar user interface (UI), the objective should be to construct a simple process between the user and the product, such that it meets their needs, while providing a UI that is very intuitive and reduces the learning curve.
As PowerMockup runs on PowerPoint, the interface is basically Microsoft PowerPoint itself. It is brilliant as PowerPoint is one of the most used softwares for the majority of the professionals. Adding, removing and editing of elements is as easy as editing a PowerPoint slide.
Building a Website Wireframe
Comparing to most wireframing tools in the market, PowerMockup is considered decent with sufficient elements to construct the wireframes you need for your digital projects. Leveraging on a drag-and-drop method, you can easily choose what you need from the library and add them to the project at the desired location. No coding or training needed, you can build interactive wireframes and prototypes visually.
There are also guides/gridlines for element alignments and formatting tools on PowerPoint that can help in design consistency for your project.
If you find that the elements that come with PowerMockup is not enough, you have an option to download more shapes from its database. You can also create your own items to the shape library. Simply select a shape on a PowerPoint slide, click on “Add Shape,” and you’ve added a custom shape into the library for future use.
PowerMockup is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of wireframe designing on a professional software, but using PowerPoint. Looking at the final product, who would have guessed that it is done using PowerPoint. It doesn’t take six years of study or a thick manual to use PowerMockup effectively. The simple UI and intuitive controls allow you to master the tool in minutes. It only takes me 15-20 minutes to re-create a wireframe for my website.
Pre-requisites: Microsoft PowerPoint 2007, 2010, 2013 or 2016 (including Office 365) for Windows
Cost: From $59 .99 to $2,099.50 (Download Free Trial)
How Can You Use Quizzes to Generate Leads? – INTERACT
The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.
There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.
According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.
In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!
12 Digital Marketing Certifications You Can Get in 2017 / 2018
Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.
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