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5 Benefits of Google AdWords That May Change Your Perspective

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Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.

AdWords is Fully Measurable

While any PPC advertising platform will offer in-depth analytics, Google was one of the first to do so, and they lead the technology curve. AdWords allows you to track your sales and lead generation from their ads in a variety of ways. In fact, Google offers both single and multi-touch attribution, making it easy for you to pick an attribution model that offers you value. Multi-touch attribution allows you to see when your ads send a customer your way, even if they eventually become a buyer through your email campaign. This type of measurability makes it easier to track what you are getting from AdWords, so you can stay on top of your return on investment (ROI).

You Pay for What You Get

If you were taking out an ad in the newspaper you pay a set fee for that advertisement no matter what. If no one calls you, then you lose money. And that is a risk because you are simply showing your ad to everyone rather than a targeted audience. With PPC, you only pay for what you get, and in this case, what you get is traffic. While you are not paying for sales, you are paying for lead generation through targeted exposure, because you are targeting consumers who are actively looking for your products or services. 64.6% of search engine users click on Google Ads and that allows you to tailor your ad specifically to the people most likely to follow through on a purchase. While you are still paying for exposure, it is much more likely to generate sales than a general ad, and therefore much more likely to generate a return.

Businesses Can Target Their Exact Demographic

5-benefits-of-google-adwords-demographic

Targeting is crucial to seeing an ROI in PPC. Because you are paying for the click and not the conversion or the sale, you have to target your audience in order to ensure that your conversion rate remains as high as possible. Google gives you the tools to do so with a range of features. ‘Keyword targeting’ ensures that you can control who your search shows up for. You can also narrow your audience to your location, which creates value for brick and mortar stores and reduces competition with big businesses. Other tools allow you to display your ads at a certain time of the day (such as just before lunch for a food and catering), to specific age groups and genders, by language, based on whether they have visited your website before, and even by their browser or device. How does this help you? If you understand your demographic well, you can target your consumers to create a high conversion ad campaign that produces results.

Google AdWords Offers Fast Results

Search Engine Optimization (SEO) is the most popular form of digital marketing, usually because it is cheaper and requires less effort. However, SEO can take months or even a year to start working for your business and no amount of optimization will guarantee you the first spot on the SERPs (Search Engine Results Pages) for your keyword if you have a lot of competitors also doing SEO. AdWords and other PPC can send customers your way in a matter of hours or less. While the effectiveness of the campaign will depend on how well you have setup and targeted your audience, AdWords starts showing your ads immediately, and you will start getting relevant clicks right away.

Owners Have Complete Control Over Costs

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Campaign owners can control everything from the maximum bid for an ad to their daily spend on the campaign, and this allows you to control costs to every dollar and cent. While some keywords come with high bids, and some are worth it, you can choose the keywords that fit into your budget and then set a daily maximum spend. Once you set it, you would not go over your desired budget, because Google will simply stop showing your ads when you hit your maximum spend.

Should you limit your campaign? Yes. Google ads do not promise sales from clicks, so it is important to start small and increase your ad spend as your conversions go up. Setting a marketing budget in advance allows you to decide your daily spend based on what you can afford. A larger budget might drive more consumers to your website or ad, but it would not necessarily generate sales to offset high ad costs right away.

Should You Do It?

Google AdWords is a valuable marketing tool that you can use to target consumers interested in your products or services, so you can generate leads and build sales. While AdWords initially comes off as expensive for most smaller startups, it can provide a high ROI, especially when you use AdWords tools correctly to target your campaigns. AdWords should be an essential part of your digital marketing, even if you are already using other types of marketing. It is an important channel for consumers to discover you when searching online.

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5 Reasons Why Print Is Still Important in the Internet Era

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5 Reasons Why Print Is Still Important in the Internet Era

Over the last decade, digital marketing has come to the forefront of most businesses’ marketing strategies. Also called internet marketing, digital marketing is a way of promoting a business over the internet using tools that help drive traffic, leads, and sales. Digital marketing is a broad term that consists of a range of marketing tactics – including search, paid media, content, email, social media, and more.

When it comes to the success of your business, digital marketing plays a crucial role, but this doesn’t mean that the Internet is the only place your branding appears.

While digital marketing and your digital branding are essential and fundamental, there are many times you need print marketing materials to make a tremendous real-world impression. While web pages are often skimmed in slightly less than 1 minute, visually engaging print materials can live in streets, offices, and homes for years. Print marketing can play a vital role in supporting digital marketing campaigns. It is still a very powerful method of advertising, providing a different way to engage the audience, driving an omnichannel marketing experience.

 

#1 Print helps you reach your target market

In the modern Internet era, everything can be done online from buying furniture for your home to movie tickets for your favorite films. The Internet has revolutionalized our lifestyles. This change is also why businesses are aggressively marketing their products and services online. However, for specific demographics and niche markets, the Internet is still unable to reach them or convert them effectively. Therefore, print publications can still work effectively in such situations.

 

#2 Print helps you get physical

5 Reasons Why Print Is Still Important in the Internet Era - Store

Unlike digital marketing, print marketing materials are something that you can hold in your hands. You can see, touch and feel them. It helps to create a physical customer presence when you need to come in physical contact with your customers, like in a retail store or at an event.

 

#3 Print helps you grab attention and build relationships

Engagement is key to a successful marketing campaign. Without it, you would have no point in trying to advertise. Consumers often skim websites in slightly less than a minute. Studies have also shown that people are reading digital platform 20% to 30% slower than they do on printed materials. So if you want your content to be adequately understood from the beginning to the end, a brochure (or any form of print media) is the way forward. Print media is also a trusted form of marketing channel and has a host of content areas: news, information, inspiration, education, special offers, and entertainment. Tapping into print is a great way to start a solid relationship with a potential customer.

 

#4 Print helps your customers to remember you

5 Reasons Why Print Is Still Important in the Internet Era - Network

Not everyone has their phone ready to look up for your Twitter handle or LinkedIn profile, and who can ever find a pen whenever they need one? Business cards are still relevant in today’s world when you’re networking with potential clients, vendors or colleagues. This goes the same if you have none of the print marketing materials ready for your customers to remember you or your business, it is hard for them to look up for you again on the Internet.

 

#5 Print helps you develop an omnichannel brand experience

When people are becoming more and more blind to digital advertising, print offers an alternative medium to connect with your audience. It can also help maximize impact around a product launch or announcement by building an integrated marketing campaign that brings the best of both worlds (online and offline) together.

If you take a look at your business today and ask yourself, “Does my brand stand out from others?” If the answer is no, then you will have to do more. 9 out of 10 people that compare brands will go with the one they recognize. The only way to make sure that they can recognize your brand is by getting your brand out in public and making sure your brand is on as many platforms (that matter the most) as possible.

 

Moving Forward…

When most people contemplate on diversifying their digital strategy, they immediately think about incorporating some digital method that they aren’t currently using – such as social media platforms, live streaming video, or blog posts. However, true diversification would be to look at exploring a medium that’s different.

Unlike other forms of marketing, print can have an effect for a longer time. And it is a form of marketing that still has a place in an integrated marketing strategy.

So start dipping your toes in the uncharted water and work with a good printing service provider to get your campaign running – and don’t be alarmed if you like what you find and end up diving headfirst into the deep end.

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How Can You Use Quizzes to Generate Leads? – INTERACT

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Interact - Step by Step

The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.

There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.

According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.

In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!

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12 Digital Marketing Certifications You Can Get in 2017 / 2018

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Digital Marketing Certifications

Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee