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Content Marketing

3 Golden Tips for your Content Marketing Strategy

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As the digital marketing landscape changes, the diminishing effectiveness of traditional marketing becomes more and more prominent. And especially with the rise of social media, many companies are now starting to discover the power of content marketing and embracing its prowess.

Contenting Marketing is one of the most effective methods to connect with your target audience and stand out from your competitions. However, implementing Content Marketing into your broad Marketing plan is not an easy task, especially when there is a need to produce content that has quality, and yet able to engage your target audience.

According to the Content Marketing Benchmark report in 2015, almost 90% of the enterprise marketers are focused on creating more engaging, and higher-quality content. It is no wonder that the content marketing industry is the fastest evolving area of digital marketing in today’s world.

Here are three golden tips that I have identified to help you optimize your content marketing strategy:

Tip #1. Targeting your Audience Correctly

Content Marketing Strategy - 1

As a content marketer, you must learn to define your audience and understand them. Knowing the types of content that will interest your audience will ultimately ensure that you will produce the right content to captivate and engage them.

Content marketing is about shifting the emphasis away from the action of selling the product, but instead it focuses more towards selling the idea of that product. By learning how to curate relevant content from the web or producing relevant original content, you can provide your audience with information they want and need, and subtly bring out your brand message to them. When you can continually provide content that resonates with your audience, you ensure a higher chance of conversion.

Tip #2. Power of Visuals

Content Marketing Strategy - 2

Content marketers should invest in visual content. We live in a visual world. When it comes to Content Marketing, visuals help in allowing the audience to absorb information better. Studies have shown that visuals are processed 600,000 times faster than text. The evolution of digital tech also allows content marketers to use different types of multimedia such as videos, infographics, and compelling images to tell their stories.

Whether you are telling a story through videos or still images, power visual storytelling makes Content Marketing more effective as companies can build a closer connection with their audience, hence developing greater awareness and grasp of the marketing message. Furthermore, it creates a better opportunity for content sharing among peers, or via social networks.

For example, more and more companies are engaging YouTubers to churn out interesting, yet informative videos to engage their audience. And such videos encourage social sharing, which gives companies a wider marketing outreach.

Tip #3. Repurpose your Content

Content Marketing Strategy - 3

In order to get the most out of the value of the content you are providing to your audience, you must understand that content must be repurposed to be distributed in different formats on different platforms to target different audiences.

Through repurposing, you can cross-promote your content across multiple channels. For instance, you can include a link to your blog post or an infographic about the same topic on your YouTube video, which sends visitors to your website or your other owned media. This targeted traffic reinforces your brand message and increases the chances of successful conversion.

Repurposing also extends the longevity of your content. Your audience may stumble upon your content after it has been repurposed, through a different channel. Also, repurposing evergreen content stretches the life-cycle of your content even further, as it remains relevant for years to come. While news-related content has a distinct shelf life, articles related to useful tips and advice can continue to stay applicable over a longer period.

What’s Next?

As the consumers start to be less interested in promotional content and more drawn towards thought-leadership quality content, companies will begin to invest more into Content Marketing.

Therefore staying ahead of the curve is important by always exploring new platforms and methods of marketing, and never get too comfortable.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. –  Sun Tzu’s Art of War

Content Marketing

Simple 7-Step Social Media Strategy to Dominate 2019

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Social Media Strategy 2019

Let’s look at the numbers and be honest with ourselves – social media isn’t slowing down, and they don’t intend to. There are more than 1.47 billion monthly active users on Facebook on average, and this number includes an almost 17% spike in two years.

One of the primary benefits of social media is to establish trust and credibility among your customers. If the people perceive your product or service is useful, they will trust your brand, thus making them more likely to buy from you. The University of London also studied the impact of social media on consumers and discovered a positive correlation between trust and perceived value linking to sales.

A sound marketing strategy should drive every action taken on social media. For your business, brand or organization, this channel is unavoidable if you want to create dominance in your market.

 

1) Define your target audience and build relationships

The first step to develop a strong social media presence is to acquire highly relevant fans and followers. Regardless of the size of your company, before you start investing resources on social media, you need to know why you’re there and who is your target audience.

Solely by looking at Facebook, you have nearly 1.15 billion people scrolling through their feeds almost every day, so it’s important to focus on people who are valuable to your business.

Building trust and your brand reputation with relevant people is vital so that they buy today, return to purchase tomorrow and advocate others about your brand. This logic is the ethos behind a strong social media strategy.

If you want to invest in social media because you plan to sell a product rather than build relationships with your audience, it’s time to pause and reconsider your business model. Although you can sell a product using social media, relationship building still comes first.

 

2) Choose the right channel

Social Media Strategy 2019 - Channels

When it comes to the different social media channels, every platform has its own established culture and audience – and they expect users and advertisers to approach their platform similarly.

Spreading your eggs across several baskets will not produce significant results for you. At the same time, you will be wasting resources like time, money and effort. Focus is the key to success.

There are dominant channels for every industry, depending on your audience, type of product or service. What you will need to know is which channels are dominant for your market and focus your resources on winning against the competition in those targeted channels.

In social media, it’s not about quantity, but quality. Doing a few channels well with consistent, highly-engaging content that resonates with your audience is what will lead to conversion or sale.

There’s no single, universal “best social media channel.” But, by understanding how each channel works and you’ll be able to maximize your investment.

 

3) Determine your objective (Be S.M.A.R.T.)

Social Media Strategy 2019 - Goals

One of the first steps to create a social media marketing strategy is to set your objectives and goals. Without goals, there is no way to measure your success or Return On Investment (ROI).

As a guideline, each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Despite this, always keep in mind that while vanity metrics like retweets and likes are exciting and easy to track, it’s hard to prove their actual value for the business. But instead, you should focus on goals such as leads generated, web referrals, and conversion rate.

By aligning your social media goals with the overall marketing strategy. It will be easier to show the value of your effort and get executive buy-in and investment for your social media strategy.

 

4) Create a strategy

You should always put more effort into your social media strategy to engage your audience rather than focusing immediately on getting returns. Growing the audience and brand loyalty doesn’t happen overnight.

A social media strategy defines how your organization will leverage on social media channels to achieve its communications goals and the supporting platform and tools it will use to accomplish this.

At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives, and the target outcomes you hope to achieve. This strategy is done in the context of the overall business and communication plan so that social media isn’t working in a silo but working in parallel with other channels.

 

5) Develop valuable content

Engaging content can help your business in a variety of ways. It can set you apart from your competition and help establish you as an expert. Having generated good content also keeps your business top of mind with consumers, providing the leverage needed to keep your customers returning from time to time. Again, quality over quantity will always prevail.

Creating content for social media can be fast, but creating good content takes time and effort. In addition to written content, such as articles and blog posts, you should also consider creating tutorial videos, infographics, podcasts, and other content media to help build brand awareness.

 

6) Publish and promote your content

Majority of your time is spent on creating good content, but without publishing them, they are useless. When coming up with your social media strategy for 2019, consider what you can do to be more efficient. Having the right publishing schedule can help you save time and push out more content to your audience.

The ability to schedule content effectively also means perfectly timing your posts for maximum likes, comments, and shares. This ability can be easily obtained from the content consumption patterns on various platforms.

As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. Advertising helps to increase outreach to more people outside of your followers based on effective targeting.

 

7) Track and measure the performance

Social Media Strategy 2019 - Track

The purpose behind measuring your effort on social media is to enable you to understand what you are doing that is working and to find out what you’re doing that isn’t bringing you any positive results. One way or another, tracking can help you formulate a better social media strategy.

Ongoing analytics help familiarize you with how your audience is interacting with your updates and more specifically, analytics are the way you get a feel for how your company is perceived on the platform.

Keeping an eye on your metrics also tell you how your efforts are paying off.

 

In Conclusion

The best part about leveraging social media is being a part of the ever-changing technological advancements that this world has to offer.

With the opportunity to innovate at every turn and constant product development happening around the globe, there is an excellent potential for you to engage your audience in new and exciting ways.

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Content Marketing

Top Ways Content Marketing Will Change Your Business Strategies

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Content Marketing Will Change Business Strategies

How will you ensure that you are promoting your business with ease and in the best way? One significant way would be to keep your marketing strategy up-to-date. You must keep the business on the leading edge in an effort to stay relevant and, more to the point, effective and efficient. In today’s context, it means focusing on content marketing, that’s precisely why this article serves as a guide on why the content marketing is vital and you ought to be concentrating your efforts.

 

Content Marketing – What Is It?

Content marketing is a marketing approach to making and sharing useful, appropriate and consistent contents for attracting and acquiring a clearly-defined target audience – with the goal of generating profitable customer action.

For example, say you are a personal coach as well as your small business has plateaued in the last year or even longer. You are still seeking to grow your client base, and thus you begin a blog site and write 2-3 keyword-optimized articles each week, which demonstrate how to exercise, eat healthily, and slim down. These articles start to get ranking in search engines like Google as time passes and when spring hits, individuals will search on the internet for tips on how to improve the fitness for beach time. Due to your efforts, readers run into your blog organically, go through your articles, and keep returning to discover from you on a regular basis. In some cases, readers of your blog will take preferred call-to-actions which drive positive Return-On-Investment (ROI).

 

Why Is The Content Marketing Important To The Business?

Compelling content can assist you to build customer relationships while preventing ineffective “hard sell” strategies. It displays your “subject-matter” skills and increases trust by merely highlighting significant topics which affect your potential customers. Well-crafted articles can draw visitors to your social networks and website, boosting your overall performance on search results. Furthermore, it provides audiences the option to keep sharing your contents with their network of friends.

Here are perfect reasons to start creating expert content for your business today:

1. Build Faith with the Traffic

You can establish yourself as an expert in your industry by making more useful content and sharing with your target audience. People trust professionals and seek the services of them to solve their problems.

2. Increase Brand Awareness

Increase Brand Awareness

For budding businesses, brand awareness is something that is commonly lacking. Most people will not be aware of your business; therefore you should work to change that. By leveraging on content marketing, you can significantly increase targeted traffic to your website, which also means you can have quality, consistent, targeted visitors and back-links. This change can result in the growth of online visibility and awareness, generating more leads for your business via your content.

3. Perfect For (SEO) Organic Search

Perfect For (SEO) Organic Search

Search engine algorithms are often changing. However, one fact that will never change is how they value keywords and content. When you consistently make and keep content on your website up-to-date. Your website generally will get better ranking in search engines.

For example, if a user fires up the search engine and types a phrase or keyword, the search engine will work hard to give him/her the best and most relevant information relating to the search query. If you are making expert contents for sharing valuable and useful information to your targeted buyers instead of spammy sales copy, Google will identify that piece of content to be useful and of high relevancy. As a result, your website will get better search engine positions, driving increased organic traffic.

4. Produce Leads For The Business

Produces Leads For The Business

Generating leads or driving sales for the business is definitely the key purpose that marketers execute any marketing campaign. If you need new potential buyers to visit your website and ultimately buy what you are promoting, content marketing provides an avenue for strangers to get you via your informative and useful contents.

Every content you put forth, and every content that is shared will drive organic traffic. By nurturing these traffic, businesses can push them down the marketing funnel, converting them into successful leads or sales.

5. Give People Reasons To Return To Your Site

When you offer people informative and helpful content, you are beginning to develop a strong and healthy relationship. People will come back to you for information and updates. By building this relationship, you encourage visitors to your website to return, because you are someone they trust and know.

 

Conclusion

There will always be tactics which produce short-lived, quick spikes in leads and traffic. There will also be methods which may have absolutely no business influence whatsoever. However, investing in appropriate content marketing right now is going to pay you back for a long time.

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Advertising

How Can You Use Quizzes to Generate Leads? – INTERACT

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Interact - Step by Step

The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.

There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.

According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.

In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee