Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.
LinkedIn is a powerful tool that you can use to market yourself to potential employers, build your network, and promote yourself or your services. It is easy to create a professional presence on the web by highlighting your skills, achievements, and work, while gaining an audience for thought-leadership, generating credibility in your field, and branding yourself. As a platform, it is ideal for business networking and offers value to contractors, freelancers, traditionally-employed individuals as well as business owners. LinkedIn claims that it has an average of two users sign-up per second and, as of Q2 2016, they had over 450 million active users. If you want to stand out among the sea of LinkedIn users, you have to do something special. The following 5 tips will help you to start unleashing the power of your LinkedIn page.
Remarketing or retargeting is a marketing technique where you target consumers who have either already shown interest in your website or your niche. While remarketing is somewhat controversial as tracking the consumers is a bad idea, it offers high ROI and allows you to touch base with potential customers who would otherwise never become customers. Remarketing is a valuable strategy, and you can integrate it into your pay-per-click or cost-per-click campaigns to improve your business and your sales.
Global publisher GAMEVIL has announced the pre-registration for their highly anticipated mobile action, dungeon-based 3D MMORPG, Devilian. Developed by Bluehole Ginno and based on Trion’s MMORPG for the PC, Devilian leverages on the UNITY to deliver amazing visuals and satisfying gameplay to its mobile players.
The game features a hack and slash gameplay that allows players to fight through endless enemy hordes in the journey of vengeance. Similar to the PC version, players can expect to enjoy the familiar guild PVP and raid on mobile devices. The game relies on a unique mechanic as a major gameplay element while also enabling players the opportunity to customize individual play styles.
Crowdfunding has a been a big part of the Internet since 2003 when ArtistShare launched to become the first crowdfunding website. Since then, sites like Kickstarter and Indiegogo have all but taken over the niche, helping anyone from graphic designers to big brands fund their one-time project. But, those crowdfunding campaigns do little for artists in need of long-term funding for their studio, bills, or smaller projects. Patreon, however, is designed specifically for those artists and creators.