Monthly Archives: Jul 2016

Apps Technology

7 Travel Apps That Modern Travelers Need To Know

There is no denying the trend that mobile is taking over the digital space, particularly among the 18-34-year-old demographic. There are currently 2.6B mobile users, and this number is expected to grow to 6.1B by 2020. Due to this shift in the trend, there is an increasing number of industries going mobile. And one of such industries is tourism.

There seems to be a mobile app for every phase of travel – from inspiration to planning and booking. As travel becomes more frequent, personalized and convenient, the potential of such apps to influence the travelers’ purchasing decisions, while creating business opportunities for the tourism industry is limitless. With the advancement of technology, it is so much easier to plan and book a holiday than it used to be.

Traditionally, mobile apps have simply duplicated the desktop experience, by providing the same functions on the mobile devices. Travelers do their research, plan their trip, and book the necessary whether it is the flight, the accommodation or the leisure activities. However, latest mobile apps have evolved to offer some personalization for modern travelers – for before, during, and after a trip. By leveraging on big data and monitoring the user’s behavior, these apps can provide information and services that are relevant to each user.

Here are some cool travel apps that might be useful to modern travelers.

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Digital Marketing Infographic Marketing

6 Facebook Ad Tips That Help To Improve Conversions (with Infographic)

Almost every social media platform has its own fully integrated advertising system, from Facebook to LinkedIn, brands can utilize these advertising tools to help them achieve their marketing objectives. Having said this, Facebook still reigns supreme in terms of features, insights, and audience. As a business, Facebook is an ideal place to start into social media marketing. However, it also depends significantly on the type of industry a business is in and the target audience of the business. Just because Facebook is an excellent platform for social media marketing does not mean all brands are using it and could use it effectively. Many end up wasting marketing budget and throwing valuable resources down the drain because they have no strategy in mind or simply do not understand how to use it.

It is no secret that paid advertising is becoming an essential part of a business’s social media campaign. If one has tried paid advertising, one will come to realize that composing the perfect Facebook ad takes time and practice. Every campaign is different, and so are the ads that go with it. Also, every audience has different needs and react differently to advertising messages and visuals. Here are some tips for improving the conversion rates and lowering the cost-per-click for Facebook advertising.

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Advertising Content Marketing Digital Marketing Marketing

The Future of Travel Marketing: Are You There at the Micro-Moments?

Travel has never been easier. Since the advent of technology, the Internet has changed how travelers decide what to buy and how to buy. Researching and booking of accommodations, flights, and leisure activities can be made at anytime and in anywhere which provides ease and convenience for modern travelers. Such moments can be during a monotonous weekend, on public transport to town or even during a lunch break at work. These essential travel “micro-moments” are happening all the time every day, and for brands, they are prime opportunities.

Mobile technology has evolved human behavior profoundly. It has become an indispensable part of our daily lives. We no longer go online, but we live online. On average, we experience hundreds of “micro-moments” in a day, and we habitually turn to our phones for answers. Then, based on our careful research, we make well-informed decisions – especially when it comes to travel.

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Apps Games Infographic Technology

16 Tips on How to Become a Pokemon GO Master (Infographic)

A record-breaking tens of millions downloads of Pokemon GO within the first few days after its launch. News and publishing sites are scrounging to get the full story regarding the chaos. Children and adults worldwide are running wildly through the streets. It is surprising how Pokemon, a well-known anime, and game title of yesteryears, has again infiltrated almost every part of our lives today.

Pokemon GO is a revolutionary game for smartphones; that combines gaming and mapping technology. Today’s Pokemon GO connects the virtual world with the reality. To play, users do not just sit still and swipe their screens. They must explore locations in the real world to catch Pokemon, hatch them, train them and battle them.

This infographic highlights 16 tips on how to become a Pokemon GO Master:

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Games GAMEVIL Press Release

Four Key Features about “Kingdom of War” That You Should Know

Since the soft launch, Kingdom of War has received several positive reviews from gamers of participating countries which include Australia, Singapore, Philippines, Malaysia, etc. GAMEVIL and Play Earth have recently announced the global launch of this game which features a fast-paced combat system mixed with a plethora of acquirable characters to use in battle. This game requires players to micro-manage a team of 4 unique allies, as they embark on an epic journey with challenging quests to fight against evil.

Other than its impressive graphics and realistic animations, this game has four key features which make it unique:

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Games GAMEVIL Press Release

Afterpulse Announced as Gamelab Barcelona Best Game of the Year!

The Pulse has changed everything, and the balance of power is unstable. The time is here for revolutionary ideas to expand the frontier of an established realm beyond reality. Afterpulse is going to push the boundaries of mobile gaming well beyond what was previously possible.

World-renowned publisher GAMEVIL and mobile developer Digital Legends Entertainment launched a third-person shooter designed specifically for mobile devices called Afterpulse on Q4 2015. This game features a latest mobile development technology to transport players to a post-apocalyptic urban battlefield, where they can battle it out in multiplayer matches. Since its global launch, the game has received much attention by game critics and gamers as one of the best action shooters mobile games to date. It pushes mobile shooter gaming to the next level with its high-quality graphics, photorealistic effects, powerful animations and realistic military warfare. Other than just the visual experience, it also provides the perfect environment for a competitive online community. At the same time, the game takes note of every detail and takes good advantage of the mobile platform, providing players the essence of the console shooter.

Gamelab Barcelona is an annual conference held in Barcelona, Spain and provides interactive media companies a platform to market and grow. Since inception, it has evolved into one the most influential gaming exhibitions in the Spanish and European regions. The award ceremony organized by Gamelab recognizes excellence in the mobile gaming industry, in partnership with the Spanish Academy of Interactive Arts and Science.

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Apps Games Google Technology

How John Hanke “Catch ‘Em All” to Create Pokemon GO?

John Hanke currently runs Niantic Labs, a company which explores experimental mobile, social, and local applications. Prior to this, he has spent several years (2004 – 2010) as the Vice President of Product Management for Google’s “Geo” division where it developed and managed some of the world’s well-known products like Google Earth, Google Maps, Local, StreetView, SketchUp, and Panoramio. Being the mastermind behind Pokemon GO, John Hanke has gone through a lot of hard work to create such a massive overnight sensation.

Since the launch of Pokemon GO, it has broken several records, including more than 10 million downloads in the first week, surpassing Tinder and Twitter, and continues to beat both Facebook, Instagram, WhatsApp, and Snapchat in daily users, becoming one of the largest mobile game in US history. Pokemon GO is a major success for both Nintendo and the Pokemon franchise, and of course its developer Niantic Labs.

However, this game is not an overnight success by chance. It took John Hanke almost 20 years to create Pokemon GO, a dream which needed the right time and technology. Many of the current players are Pokemon fans from the 90s, and John Hanke has made this reality which allows them to relive their childhood dreams to become a Pokemon master.

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Games Technology

5 Beginner Tips for Final Fantasy Brave Exvius!

Final Fantasy Brave Exvius is Square Enix’s latest release into the Final Fantasy series for the iOS and Android platforms. This game combines both the town and dungeon exploration of the console Final Fantasy franchise with a signature battling system similar to that of Brave Frontier. It features a deep story with diverse characters from the entire history of the Final Fantasy franchise.

Gamers of Brave Frontier will notice that the battle system is somewhat familiar to them as it consists of a simplified interface where players can command their heroes to attack by touching and swiping the corresponding characters. They can choose between the main attack, special attacks, defense mode or usage of items during battles. As part of the game’s gacha system, gamers can also summon characters, which they can use to build a party of five units. Through the game, players can advance by gaining experience points, leveling up their heroes, crafting materials, and money. (Click Here to read more about the game features)

Having played the game for the past seven days, I have compiled five beginner tips about Final Fantasy Brave Exvius that can help every budding #FFBEWW gamer start into the game.

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