There is no denying the trend that mobile is taking over the digital space, particularly among the 18-34-year-old demographic. There are currently 2.6B mobile users, and this number is expected to grow to 6.1B by 2020. Due to this shift in the trend, there is an increasing number of industries going mobile. And one of such industries is tourism.
There seems to be a mobile app for every phase of travel – from inspiration to planning and booking. As travel becomes more frequent, personalized and convenient, the potential of such apps to influence the travelers’ purchasing decisions, while creating business opportunities for the tourism industry is limitless. With the advancement of technology, it is so much easier to plan and book a holiday than it used to be.
Traditionally, mobile apps have simply duplicated the desktop experience, by providing the same functions on the mobile devices. Travelers do their research, plan their trip, and book the necessary whether it is the flight, the accommodation or the leisure activities. However, latest mobile apps have evolved to offer some personalization for modern travelers – for before, during, and after a trip. By leveraging on big data and monitoring the user’s behavior, these apps can provide information and services that are relevant to each user.
Here are some cool travel apps that might be useful to modern travelers.