Monthly Archives: May 2016

Content Marketing Digital Marketing Infographic Marketing

The Art of Creating Better Content (Infographic)

With advances in technology, marketers need to keep up with the available tools that can help reduce their workload and maximize their productivity for content marketing. Writing great content is a choice. Marketers can choose to put in the time and effort to create great content and build a prosperous brand and community. Or they can opt to take the easy path and write poor content – a way that ultimately will get them nowhere. It will only result in a waste of time, energy, and valuable resources.

The audiences are sick and tired of interruptive ads. Day in and out, they are bombarded with ads. They want something more interactive, engaging and actionable. The content has to be easy to digest, whether presented in the form of an article, a blog post, an infographic, video, webinar, or reports.

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Advertising Digital Marketing Marketing Psychology

Why We Love Targeted Ads (And You Should, Too!)

Many of the world’s leading companies today are capitalizing on behavioral marketing to reach consumers via targeted ads. Also known as behavioral targeting, it is the practice of targeting online audiences based on their behaviors, actions, and interests, as opposed to demographics or other less personalized metrics. It profiles the behavior of online users to determine which ads those users will see next. This gives businesses insight into the habits and desires of consumers, allowing for a deeper level of ad customization.

Data points amass as one clicks his/her way from one site to another, taking note of what one buys, reads and searches. As time progresses, more data is being collected. Given the emphasis on social media, a platform which gives its users a voice to share their thoughts, brands are also listening to these voices and using them as information to craft more targeted and personalized ads. All of these data that has been collected has huge implications for the Internet of the future.

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Business Marketing

How to Successfully Launch A Small Business

The efforts needed to launch a new venture can seem daunting. Starting a small business involves strategic planning, making key financial decisions and completing a series of sales and marketing activities. It can be both an exciting, and yet challenging journey.

Depending on the industry, the challenges businesses face can be very different. However, some basics are still universal. Before embarking on the entrepreneurial journey, here are a few important steps one can follow to launch a small business successfully.

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Business Digital Marketing Marketing

The Anatomy of the Modern Marketer

The pace of change for digital marketing has continued to accelerate over the past few years, and a marketer’s role has never been more complicated. Modern marketers are constantly looking into the future, trying to decipher the next big trend, be it for their brands or their clients.

Today, technology plays a crucial role in marketing strategy and execution: Data is the next big thing, and companies are capitalizing analytics to make data-driven decisions. Automation has also turned guesswork into a precise science and months of detailed planning into nanoseconds. We are now living in a digital era where technologies have disrupted various traditional marketing methods and will continue to do so.

A modern marketer is somebody who understands conventional & digital tools of marketing; he is the one who can apply the combination of these two strategies to help brands effectively. By examining the digital strategies of our forward-thinking customers and influencers, we identified these eight key attributes of a modern marketer:

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Content Marketing Digital Marketing Marketing

The Evolution of Word-Of-Mouth Marketing

In a market stuffed with advertising techniques, strategies and gimmicks for businesses trying to reach the increasingly fickle, demanding consumers, one approach stands out above the rest: word-of-mouth marketing.

Word-of-mouth is the process of passing information from one person to another by oral communication. One excellent example of word-of-mouth is in the form of storytelling, a basic form through which one person tells the story to another one about a real event or something that is made up. It is, at its heart, using happy customers to promote the business. Word-of-mouth is not an entirely new term. Consumers always share their experiences, needs, emotions and the products or services which they have used, with their friends and family, all the time. With emerging technologies and changing trends, the role and effect of word-of-mouth have evolved into online communities, or via social media.

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