Marketers have widely used video marketing and chosen it unanimously as one of the rising stars in the digital marketing arena. Sure blog posts like this one can be extremely useful, but countless of studies have shown that people prefer to view videos than to read texts because it is visually engaging and easy to consume. This rise in popularity is also thanks to the power of social integration, as well as, investments by Internet giants. Video marketing is taking up an important role in the marketing plans of major brands that wish to connect with consumers, engage with them and convert them into paying customers.
Here are a few examples of awesome marketing videos that rocked my world in 2015: