Monthly Archives: Jan 2016

Advertising Content Marketing Digital Marketing Marketing

4 Examples of Awesome Marketing Video in 2015

Marketers have widely used video marketing and chosen it unanimously as one of the rising stars in the digital marketing arena. Sure blog posts like this one can be extremely useful, but countless of studies have shown that people prefer to view videos than to read texts because it is visually engaging and easy to consume. This rise in popularity is also thanks to the power of social integration, as well as, investments by Internet giants. Video marketing is taking up an important role in the marketing plans of major brands that wish to connect with consumers, engage with them and convert them into paying customers.

Here are a few examples of awesome marketing videos that rocked my world in 2015:

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Business Content Marketing Digital Marketing Marketing

Why so Many Companies fail at Content Marketing?

Content marketing remains to be a growing trend among companies that are looking to engage customers in a more meaningful way. It is no surprise that more than 80% of businesses use content marketing as a strategic marketing approach that aims to create and distribute valuable and relevant content to attract and retain customers. Content continues to be an effective way to engage and connect with your target audience.

Companies primarily use content marketing to generate leads, raise brand awareness, and nurturing relationships with their existing customers. It also helps to position themselves as thought leaders and, of course, eventually driving sales. By providing potential customers with useful, relevant content, companies can foster trust and help to move prospects further down the sales funnel.

Recently, there is an increasing number of businesses embracing the power of content marketing. As content marketing continues to move past the early-adoption phase, more and more companies start to take it more seriously. However, at the same time, many of these firms also fail miserably at it and end up flushing mucho dinero down the toilet.

Here are some of the most common mistakes about content marketing.

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