In conjunction with the release of the upcoming first film of the Star Wars sequel trilogy, Star Wars: The Force Awakens, Google launched a new interactive web game – Lightsaber Escape.
The “Lightsaber Escape” is just one of the many so-called Chrome experiments that Google has been releasing to show off the possibilities of the Internet with modern-day web technologies. The whole gaming experience is a collaborative project between Google, Lucasfilm, Disney, and Industrial Light & Magic.
Brands are experiencing enormous pressure to get online, embrace and start leveraging the social networks. In the good old days, marketing was just a one-way traffic of transmitting a message from brands to consumers via advertisements, newsletters, and other forms of direct marketing methods. However, the rise of social media has revolutionized the way marketing works. Now, consumers expect to have the ability to communicate with businesses in a much more direct and transparent way.
Most leading social media networks are made available in multiple languages and allowing users to connect with friends or businesses across the globe. They have also become an integral part of people’s lives today.
Social media platforms like Facebook, Google+, Instagram and LinkedIn can be high-efficiency platforms that serve as a communication channel for brands to connect with their consumers. At the same time, they also provide brands the opportunity to find out more about their customers in an entirely non-intrusive way.
By itself, social media may not be a strong marketing tool but in combination with existing marketing campaigns, they can be leveraged in many ways so that your marketing goals can be fulfilled. ‘Socialising’ marketing campaigns can prove to be an effective way of reaching new audiences and creating awareness around a brand.
Here are five reasons to integrate social media into your big marketing plan.
Google is not your typical Internet company. As one of the most successful and innovative Internet company in the world today, their mission is to transform the world’s information to be universally accessible and useful.
Much like a teenager exploring on various identities, Google is determined to be more than just a search engine that they initially are recognized for. Over the past years, they have evolved in a lot of ways – from their products and services to the change of their look and feel. In fact, they can be considered as one of the trendsetters in the digital arena of our time.