With an active community of 400 million users, Instagram is the place on mobile where brands are increasing focusing on, to tell inspiring visual stories that drive amazing results. This social network has proved itself to be a cool way for brands to connect with socially active customers. At only five years old, the platform has grown significantly in its overall user base and almost every demographic group.
The mobile-based photo and video-sharing social media network power the sharing of visual content and creation of community among users worldwide. As brands create an Instagram marketing strategy, engagement should guide their plans for content, community management and more.
During festive seasons, there will be a spike of content created on Instagram. The below is an infographic that highlights some of the biggest products and visual trends of this season – and what they mean for businesses.