Monthly Archives: Nov 2015

Content Marketing Digital Marketing Marketing

The Season Of ‘Graming: Trends on Instagram this Holiday Season

With an active community of 400 million users, Instagram is the place on mobile where brands are increasing focusing on, to tell inspiring visual stories that drive amazing results. This social network has proved itself to be a cool way for brands to connect with socially active customers. At only five years old, the platform has grown significantly in its overall user base and almost every demographic group.

The mobile-based photo and video-sharing social media network power the sharing of visual content and creation of community among users worldwide. As brands create an Instagram marketing strategy, engagement should guide their plans for content, community management and more.

During festive seasons, there will be a spike of content created on Instagram. The below is an infographic that highlights some of the biggest products and visual trends of this season – and what they mean for businesses.

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Apps Games GAMEVIL Press Release Technology

Multiplayer Turn-Based Old School RPG Chromatic Souls is the New Kid on the Block!

GAMEVIL has just launched Chromatic Souls, a turn-based RPG that exceeds gamers’ expectations with challenging single-player adventures and exciting multiplayer raids, topped with a captivating storyline and dynamic visual effects.

While 2015 has been a year of an overwhelming number of phenomenal console and PC experiences, it has also seen its share of strong mobile gaming titles, namely Dragon Blaze, Seven Knights, Zenonia S and now Chromatic Souls, joining the arsenal of must-play game titles. For those that like RPG titles but prefer something that is slightly more classic, and turn-based strategy gaming, Chromatic Souls, should be the game for this type of experience.

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Business Digital Marketing Marketing Traditional Marketing

Are the 4P Still Relevant for Today’s Marketers?

One of the most enduring marketing concepts is the idea of the marketing mix that is also often associated with the 4P’s – Price, Product, Promotion, and Place. The marketing mix is a method used in marketing to determine a product’s strategy and its portfolio. Neil H. Borden first introduced the concept of the marketing mix that originally contained twelve different components – Product Planning, Pricing, Branding, Channels of Distribution, Personal Selling, Advertising, Promotions, Packaging, Display, Servicing, Physical Handling, Fact Finding and Analysis. In 1960, marketer E. Jerome McCarthy continued Borden’s thoughts and summarized these components into four main categories that are the 4P’s which we know today. Marketers all around the world have since used the 4P’s to plan and execute their strategies.

Over the past few decades, many things have changed drastically including the rise of the dot-com in the late 1990s to early 2000s, and now the growth of social media. The question comes if the traditional 4P’s of marketing, that have been the foundational pillars of fifty years of marketing planning, still holds the same key position in the marketing toolbox in today’s world.

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Apps Games GAMEVIL Press Release Technology

ZENONIA S: Rifts in Time launched on Android and iOS!

The highly-anticipated installment of GAMEVIL‘s RPG series ZENONIA has arrived worldwide on App Store and Google Play. Formerly known as ZENONIA Online in Korea (KakaoTalk), ZENONIA S: Rifts in Time is a 2D hack-and-slash action RPG, which features a strong emphasis on social interaction and full online multiplayer capabilities.

ZENONIA has been a highly popular and successful gaming franchise of GAMEVIL, and the company is hoping that the ZENONIA S: Rifts in Time will attract the fans of the previous series to continue playing in this new release.

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Branding Creative Graphic Design

8 Tips to Design the Perfect Logo

A logo is a visual representation of everything a business stands for, from its business to its brand image, and even associating the products & services with that logo. Whenever we speak about brand image of a business, the logo is the first thing that appears in our mind, which also implies that logo is an essential element that denotes a brand.

In reality, a logo enhances potential customers and partners’ first impression of a company. A good logo can build brand loyalty between a business and its clients, establishing a unique brand identity, and portraying professionalism of an established enterprise.

There is more to crafting a company’s logo than just placing a company’s name into a square and calling it a day. For those who are about to embark on a logo design journey, or think that it is time for a visual identity revamp, here are eight tips to create the perfect logo for your business.

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IT Gadgets Technology

Galaxy Note 5 : A Sleek Phone with A Handy S Pen Stylus

Samsung’s Galaxy Note 5 may not be any bigger than its predecessor, but it has been severely pumped up in the inside. Powered with 4GB RAM, Exynos 7420 octa-core processor and 3,000mAh battery, this is one of the most powerful phablet the company has ever made.

Samsung’s Note line of phones has always been revolving around three key features: a huge screen, outsized performance, and a stylus. In the new Note 5, the company has bumped up the design and build quality by several notches. Gone were the days of a phone in cheap, textured plastic, the new Samsung Note 5 features a lovely combination of glass and metal, similar to that of the Samsung Galaxy S6.

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Creative Graphic Design

Know Your File Types and When to Use JPEG, GIF, and PNG

Image file formats are a standardized method of arranging and storing digital images. Image files are made up of digital data in one of these file formats that can be rasterized for either digital or print use. An image file format may store data in uncompressed, compressed, or even vector formats. Once rasterized, an image converts into tiny pixels, each of which has some bits to designate its color equal to the color depth of the device displaying it.

Digital images fill up our email inboxes, take up our computer memory space and extend the loading time on a website. Most computer users today will recognize three basic file types for images – JPEG, GIF, and PNG. However, most users do not know the difference between the three file types and their uses. Therefore, it can be tough to know exactly which file type is best to use for different circumstances.

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