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18 Must-Have Growth Hacking Tools For Startups in 2016

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Growth hacking” has been the buzzword for the past few years among startups across the globe. It allows a lot of lean startups to drive great marketing at a low cost. It is important to note that growth hacking is a means for accelerated growth , but not the means for continuous growth and improvement. Like most startups, spending $5,000 a month on tools for growth hacking is not a feasible solution. However, there are plenty of free tools in the internet that are able to help growth hackers achieve what they need.

Here are some of the free tools for growth hackers:

Keyword Research

Growth Hacking - Keyword Planner

  • Google Keyword Planner – This is one of the best keyword research tool available. The tool allows you to do accurate SEO keyword research by relying on historical statistics on the past performance of keywords on Google Search.
  • Keyword Tool – Keyword tool claims to be the best alternative to Google Keyword Planner and Ubersuggest. It helps you use Google Autocomplete for keyword research by extracting Google suggestions and presenting it to you in a convenient form.
  • Ubersuggest – This tool helps by suggesting a list of keywords when you enter a keyword term.  It combines Bing and other keyword suggestion tools to give you a lot of long tail keyword phrases to play with.
  • Wordtracker – This keyword research tool is able to reveal high-performing keywords in minutes, by generating up to 100 keyword phases ideas, along with estimated search volumes.

Site Checkup and Analysis

  • Hubspot’s Marketing Grader – Unlike many of the SEO analysis tools which focus primarily on your site’s SEO activities, Marketing Grader investigate deeper into your online marketing strategy. This incudes including your website, social media activity, mobile responsiveness, blogging activity, email marketing, lead nurturing, and analytics.
  • SEO Site Checkup – This supercharged analysis & monitoring tool instantly analyses your SEO issues including keyword usage, robot.txt, site map, speed optimizations and mobile usability. After which it breaks down the issues into layman terms, with clear definitions and ‘how-to-fix’ tutorials for each issue.
  • Traffic Travis – This tool helps to improve your website’s search engine rankings by performing a full SEO health check on your website and reveals any technical mistakes that might affect your SEO ranking.

Backlink Investigation

  • Ahrefs – Ahrefs is built on the back of the world’s largest backlink index, and it is updated every 15 minutes by their own crawler. The backlink overview provides information such as the total number of backlinks, the number of referring domains (and the corresponding TLD breakdown), and a breakdown of the backlink types (text, image, nofollow, etc).
  • Link Diagnosis – This tool works best on Firefox as an extension. It helps you to get a complete detailed report about your backlinks, link type, anchor text, mozRank, Page Authority and Domain Authority, and you can also easily track the backlinks of your competitors.

Keyword Density

  • Keyword Density Analyzer – This tool calculates the density percentage of all keywords on any page. When Google rolled out the first Penguin update in April of 2012, they also rolled out some on-page classifiers which penalized some pages that had excessive word repetition.

Duplicate Content

Growth Hacking - Plagspotter

  • Plagiarism Checker – This is a simple and intuitive tool where users can simply copy and paste the content and the tool will scan the content to highlight if there is any duplication with the content on the web.
  • Plagspotter – PlagSpotter is an online duplicate content checking and monitoring tool. It automatically scans, detects and monitors your page for duplicate content.

Site Crawlability

  • Sitemap Generator – This free tool helps to create XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better.

Social Listening

Growth Hacking - Social Mention

  • Social Mention – Social Mention is a free social media listening tool that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.
  • Meltwater IceRocket – IceRocket offers blogs, Twitter and Facebook monitoring. It allows users to choose the periods of time for monitoring.

Social Scheduling

  • Hootsuite – Hootsuite is a social media management tool for any organisation. It manages social networks, schedule messages, engage your audiences, and measure ROI all within  its platform. Users are allowed to connect with more than 35 popular social networks for the pro account, however only 3 social profiles are allowed for the free account.

Content Marketing

Growth Hacking - Blog Title

  • Hubspot’s Blog Topic Generator – This free tool generates interesting blog topics for your content marketing needs. It allows users to key up to 3 keywords and it will automatically generates a list of blog topics.
  • Blog Title Generator by SEOPressor – This tool provides endless suggestions, catchy titles, and creative blogging topics for your blogging needs. You can even describe your keyword to make the generated results more accurate.

Advertising

How Can You Use Quizzes to Generate Leads? – INTERACT

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Interact - Step by Step

The state of digital marketing is always changing. Therefore marketers have to keep up with the pressure of adapting when necessary. Digital marketers are continually finding the most creative ways of generating leads or collecting new email subscribers. With the crowded online space, it is increasingly harder for marketers to stand above the crowd. Moreover, research has shown that the average human attention span is rapidly declining. And this will mean that the method you are adopting now for your lead generation or email collection will no longer work as effectively.

There is a rising popularity where quizzes have become a recurring motif on one of the favorite method of lead generation. Quizzes are a method that is slightly overlooked but a potential pot of gold – and it honestly makes lead generation fun.

According to Steve Olenski, you can gather tons of information about your website visitors, when they are having fun answering a quiz, and it is an excellent way to generate leads.

In this article, I will recommend a tool you can use for setting up fantastic quizzes and guide you through how to create a quiz with this tool which can have a potential of growing your email list by 300%!

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Business

Event Management Software Showdown: Cvent vs. Eventbrite vs. GEVME

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As an event organizer, there is a need to be good at juggling multiple tasks under the pressure of time, while ensuring that the event is planned and executed successfully. In many cases, such functions are carried out manually which impedes efficiency, accuracy, and tracking.

In recent years, there have been many event management software that has surfaced in the market, and many of them have had a growing footprint around the world. Not only that there are now more acceptance and users on-board of these software products, but there has also been an incredible competition in providing more functionalities to its users.

With this in mind, event management software is becoming a valuable tool for event organizers. These tools can be used in the management of academic and professional conferences, trade exhibitions, conventions and even smaller events. They can also help in the project management from the creation and development of events to streamlining the process of planning and coordinating which may include budgeting, scheduling, site selection, transportation, catering, marketing, etc.

Noting that every event management software is different and not a one size fits all, before committing to investing in one, it is vital to explore and compare a few popular event management software to find the best that suits your needs.

In this article, we are going to look at three event management software in the market – Cvent, Eventbrite, and GEVME.

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Business

5 Reasons for Overseas Business Expansion

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Going global for companies is a significant decision that could disrupt the existing business activities. However, it is also an important growth strategy to increase revenue or market share. Many companies that have expanded beyond borders have found that there are a lot of benefits, yet it is still crucial for businesses to understand its full impact and determine if the benefits outweigh the risks.

How might new markets help grow the business? How could an overseas operation effectively strengthen the domestic operations? How can new technologies, ideas, and management skills be acquired through an expansion? These are some of the questions; business leaders are asking themselves before they decide to enter the international arena. We must understand that going global comprises of both push and pull factors which lead companies to choose to expand abroad ultimately.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee