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Advertising Digital Marketing Google Marketing

5 Benefits of Google AdWords That May Change Your Perspective

5-benefits-of-google-adwords

Google AdWords is one of the top Pay Per Click (PPC) ad platforms on the web and in 2015, Google used it to distribute some $67.39 billion in digital ads. While AdWords is a platform that requires you to pay for every single click that you get, making it more expensive than SEO, content marketing, or earned marketing, it can offer measurable value to businesses of all sizes. While cost is one of the most common reasons why businesses do not use AdWords, the platform offers many advantages over other forms of digital marketing. Many small business owners think that they cannot compete with big businesses and big marketing budgets on AdWords, but that is not always true. If you have been steering clear of AdWords, or are still trying to make up your mind, these 5 benefits of Google AdWords may just change your perspective.

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Business Digital Marketing Marketing Start-Ups Technology

5 Secrets to Unleashing the Power of Your LinkedIn Page

power-of-your-linkedin-page

LinkedIn is a powerful tool that you can use to market yourself to potential employers, build your network, and promote yourself or your services. It is easy to create a professional presence on the web by highlighting your skills, achievements, and work, while gaining an audience for thought-leadership, generating credibility in your field, and branding yourself. As a platform, it is ideal for business networking and offers value to contractors, freelancers, traditionally-employed individuals as well as business owners. LinkedIn claims that it has an average of two users sign-up per second and, as of Q2 2016, they had over 450 million active users. If you want to stand out among the sea of LinkedIn users, you have to do something special. The following 5 tips will help you to start unleashing the power of your LinkedIn page.

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Advertising Digital Marketing Marketing

Ten Ways Remarketing Can Improve Your Business

10-ways-remarketing

Remarketing or retargeting is a marketing technique where you target consumers who have either already shown interest in your website or your niche. While remarketing is somewhat controversial as tracking the consumers is a bad idea, it offers high ROI and allows you to touch base with potential customers who would otherwise never become customers. Remarketing is a valuable strategy, and you can integrate it into your pay-per-click or cost-per-click campaigns to improve your business and your sales.

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Games GAMEVIL Press Release

Devilian’s Pre-registration is now Open!

devilian-pre-opening

Global publisher GAMEVIL has announced the pre-registration for their highly anticipated mobile action, dungeon-based 3D MMORPG, Devilian. Developed by Bluehole Ginno and based on Trion’s MMORPG for the PC, Devilian leverages on the UNITY to deliver amazing visuals and satisfying gameplay to its mobile players.

The game features a hack and slash gameplay that allows players to fight through endless enemy hordes in the journey of vengeance. Similar to the PC version, players can expect to enjoy the familiar guild PVP and raid on mobile devices. The game relies on a unique mechanic as a major gameplay element while also enabling players the opportunity to customize individual play styles.

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Start-Ups Technology

Patreon: The Kickstarter for Artists and Creators

patreon

Crowdfunding has a been a big part of the Internet since 2003 when ArtistShare launched to become the first crowdfunding website. Since then, sites like Kickstarter and Indiegogo have all but taken over the niche, helping anyone from graphic designers to big brands fund their one-time project. But, those crowdfunding campaigns do little for artists in need of long-term funding for their studio, bills, or smaller projects. Patreon, however, is designed specifically for those artists and creators.

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Advertising Digital Marketing Marketing

Why is Influencer Marketing the Most Trending Thing Now?

influencer-marketing

In a world where over 200 million pieces of content are uploaded to the internet every single minute, the fight to rise above the noise is every marketer’s challenge. But a new weapon has emerged in the battle for online attention: influencer marketing, a channel born out of several trends converging at the same time.

First, we have the proliferation of social media, which now collectively boasts over 2.3 billion active users. For perspective on that number, there are less than 2 billion smartphones in the entire world right now. Facebook drives nearly 25% of all referral traffic on the entire internet!

Second, traditional advertising spend is on the decline, due in part to cord-cutting younger demographics spending less and less time watching television or reading newspapers and magazine.

Third, while digital ad spend is growing every single year – it is set to overtake TV for the first time in 2016 – its effectiveness is continually being called into question. The average click-through rate (CTR) for display ads is reported at 0.06%. In light of the recent news that Facebook was misreporting its video metrics to marketers, some wonder if we know as much about digital advertising as we hope.

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Marketing Start-Ups

7 Mistakes You’re Making Trying to Grow Your Startup

building-a-startup

Running a startup is genuinely hard work. On any given day, founders and early employees have to make dozens of decisions that can drastically alter the direction of their company one way or another. Growing a startup is an even bigger challenge; many industry experts expect nine out of every ten startups to fail ultimately.

With an abundance of low-cost and easy-to-use software tools available to anyone with an internet connection, it has never been easier to start your own business than it is today. If you are one of those courageous entrepreneurs venturing out into uncharted startup waters, you might want to pay particular attention. Here are seven all-too-common mistakes that can quickly derail your progress:

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Digital Marketing Marketing Technology

Never Underestimate the Power of Facebook Canvas

facebook-canvas

With nearly 2 billion active users, the social media giant has become the central hub of daily internet activity and one of the world’s largest advertising platforms. That is just one reason why the new Facebook Canvas feature will be a major game-changer for brands.

For the past two years, Facebook has been releasing new products that offer innovative ways to reach users. First, it was Instant Articles then came Messenger Bots, and now advertisers have access to one of the most immersive and creative avenues for marketing I have seen in quite a while. To that effect, I have outlined three reasons Facebook Canvas simply cannot be overlooked.

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Do you want to triple sales growth, understand digital marketing components and improve your competitive edge?

This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business.

 

By Vincent Wee